
A top YouTube strategist just revealed the single habit that cost him over 100 million views and then live-critiqued our own channel's titles on air. Leroy te Braak works with creators and brands doing hundreds of millions of views on YouTube. In this episode, he breaks down why most businesses get YouTube wrong, reveals his IDEAL framework (Idea, Data, Execution, Analysis, Longevity), and explains exactly how a 70-year-old soil-products founder grew from 30,000 to 100,000 subscribers with re...
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EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All

EP 120: We Fired 30 People and Nothing Changed

EP 119: Moz Founder: 'I Was Making $50M a Year and Miserable'

From Petrified Wood to Pints Social Proof Gone Wrong
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