Embodied CEO

The Real Strategy Behind My First $100K (no BS)

September 8, 2026·21 min
Episode Description from the Publisher

In today's episode, I'm breaking down the real strategy behind my growth, and it's not a fancy framework or a perfect plan. I'm walking you through how I went from a $22/hr virtual assistant to running ads for people like Marie Forleo and Amy Porterfield, and the thing that actually got me there wasn't more information, it was messy, imperfect action. I'm getting into why overthinking and constant research quietly become false productivity, why the beginning of a business is supposed to look like throwing darts at a wall, and the "bite off more than I can chew" strategy I still use today. If you've been waiting to feel ready before you take action, this episode is your permission slip to just go.

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