
In today's episode, I break down exactly what happened during my first VIP day in the new office, and why I almost talked myself out of charging what I'm worth. I walk through the real process I used to get a client crystal clear on his ideal customer, his offer, and his messaging in just one day, something 11 years of experience taught me that no AI ever could. I also get honest about the fear that still shows up every time I level up, even after building an eight-figure business. If you've ever wondered whether you're "worth" your price, this one's for you.
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