776 | Wil Reynolds: Don't Do F*cking Listicles

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year.  We HAD to grab Wil after his keynote and unpack his thoughts on where we are with AI and SEO.   No more excuses: Wil Reynolds lays out bold strategies, from open-source testing to hands-on experimentation, empowering pros at every level to innovate, even without buy-in from the top.  Hustle, determination, and optimizing for humans crushes the status quo and delivers real results. Ready to drop lazy listicles and lead with guts? Hit play for this straight-talking, actionable episode and stay sharp at the EDGE of the Web. Follow Our Guest Twitter: https://x.com/wilreynolds  LinkedIn: https://www.linkedin.com/in/wilreynolds/