Your Next Product Could Be a New Brand

We asked Rok Hladnik, an ecommerce merchant turned agency owner, how to launch a new product line without confusing existing customers and diverting staff. He advised creating a new brand. "There's nothing wrong with applying learnings to a new company," he stated. Rok's agency, Flat Circle, is based in Slovenia and serves ecommerce businesses worldwide. In this episode, he shares how AI is changing advertising, why product quality matters, and the appeal (and risk) of launching a new ...