Ecommerce Conversations

Montana Knife Co Blends Craft with Scale (Encore)

November 13, 2026·32 min
Episode Description from the Publisher

Enjoy this episode first aired in March 2025. Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro. Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 ft. manufacturing facility. In...

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