Free Daily Podcast Summary
eCommerce Badassery: Daily Summaries Delivered
by Jessica Totillo Coster
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses.Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.Plus, join us every Thursday for our weekly Biz Bite episode
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today7 min
BONUS: Introducing AI Badassery
I've got some exciting news to share! I'm bringing AI to The Lounge with a brand-new membership tier... Lounge+ AI Badassery! In this quick episode, I'm sharing what's coming, why I'm so excited about the possibilities of AI for product-based businesses, and what this means for the existing Lounge membership. Plus, a quick update on the podcast schedule as I get everything ready for launch! Links & Resources: Get on the AI Badassery waitlist: https://ecommercebadassery.com/ai Join The Lounge: https://ecommercebadassery.com/membership Holiday Marketing Episodes & Resources: https://ecommercebadassery.com/holidaypodcast
- 1 weeks ago24 min
400. Shopify Editions: Fall 2026 Updates
The Shopify Editions Fall 2026 release is here, and while AI is once again taking center stage, there are some long-overdue improvements worth getting excited about. But not every shiny new feature is all it's cracked up to be. In this episode, we're talking about: The latest AI shopping updates and what they actually mean for merchants New Shopify Sidekick capabilities and how they performed in my real-world tests Shopify's new Canvas theme builder and why I'm not convinced it's a good idea A long-overdue collection merchandising update that I'm VERY excited about Plus, a handful of other updates you'll want to know about Tune in for my take on what's worth your attention, what you can probably ignore, and where you should think twice before jumping in. Shopify Editions Updates: https://www.shopify.com/editions/fall2026 _______ Full Episode Show Notes https://ecommercebadassery.com/400 _______ Let's Connect Website: http://ecommercebadassery.com/ Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
- 2 weeks ago15 min
399. 6 Ways to Send More Holiday Emails Without Hurting Deliverability
Want to make more money this holiday season? Send more emails. But if the thought of increasing your email frequency has you worried about declining open rates, unsubscribes, or landing in the spam folder, this episode is for you. Here's the thing: your open and click rates don't pay the bills. Revenue does. And while email engagement matters, a dip in those metrics isn't necessarily a reason to pull back. In this episode, we're talking about how to strategically increase your email sends for Black Friday and the holiday shopping season without sacrificing your email deliverability. Here's what we're covering: Why declining open and click rates aren't always a bad thing The email metric that matters most to inbox providers How to prepare your subscribers for increased holiday email frequency A simple way to protect your list from unnecessary unsubscribes and spam complaints My favorite trick for sending to less-engaged subscribers (and how I used it to help a client escape the spam folder) What the data says about the best times to send your holiday emails Don't let the fear of the spam folder keep you from making more sales. It's time to send the damn email. _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes https://ecommercebadassery.com/399 _______ Let's Connect Website: http://ecommercebadassery.com/ Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
- 3 weeks ago11 min
398. 7 Ways to Surprise and Delight Your Customer This Holiday Season
Selling online can feel impersonal, but you’ve got more opportunities to make your customers feel special than you might think. In this quick episode, I’m sharing seven ways to surprise and delight your customers this holiday season... without creating a ton of extra work for yourself. Inside this episode: What makes an unexpected extra worth including. How to give loyal customers a little VIP treatment. A retail standby that can bring shoppers back after the holidays. Small touches that make holiday shopping more fun. _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/398 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
- 4 weeks ago16 min
397. The Truth About Email Segmentation in Q4
In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook. Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to actually pay attention A fresh perspective that might just flip your current strategy on its head _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/397 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
- Oct 6, 202614 min
396. Fresh Holiday Marketing Angles for Your Products
Holiday marketing can start to feel pretty repetitive, especially when you’re promoting the same product assortment for weeks on end. But you don’t need a constant stream of new products, promotions, or elaborate gift guides to keep giving customers a reason to pay attention. In this episode, we’re talking about how to change the positioning around the products you already sell so they feel relevant to more people, more gifting situations, and more buying motivations throughout the holiday season. In this episode: Why changing your positioning can help you get more mileage out of the products you already sell How to make it easier for holiday shoppers to connect a product with someone on their list Creative ways to find fresh marketing angles beyond the standard holiday gift guide How to use these ideas across your holiday marketing without creating a ton of extra work _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/395 Holiday Resources https://ecommercebadassery.com/holidaypodcast The Lounge https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
- Sep 29, 202623 min
395. How to Grow Your Email List Before Black Friday Weekend
New customers could be sitting on your site right now, waiting for a reason to join your email list before Black Friday. This week, I'm sharing ways to grow your email list before the holiday rush, from the basics most stores get wrong to the creative ideas your competitors aren't using yet. Shoppers are already researching their Black Friday buys, and the ones who join your list now are the ones you'll get to sell to when your sale drops. Whether you have a handful of subscribers or thousands, you'll walk away with a few new ways to get more of the right people on your list in time for BFCM. In this episode: How to optimize your pop-up strategy The default Klaviyo setting quietly keeping past customers off your list A mystery discount code idea that gets people excited to open your Black Friday emails How to make social media sign-ups feel like a game instead of a chore When price drop and wishlist alerts are worth the setup (and when to skip them) What happens when you keep your sign-up forms live during Cyber Week _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/394 Holiday Resources https://ecommercebadassery.com/holidaypodcast The Lounge https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
- Sep 22, 202620 min
394. What Shoppers Actually Want This Black Friday
Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how I’d approach these findings as an eCommerce strategist. From choosing your promotion to deciding how often to email, this episode will help you ask better questions about your Q4 plans before you add one more thing to your to-do list. In this episode: Who’s behind the survey and why that matters when interpreting the results What spending expectations can, and can’t, tell you about your customers Whether different shopper behaviors call for different marketing strategies How AI is influencing product discovery and shopping decisions When holiday shopping starts, and what that means for your promotional calendar Which offers shoppers say they prefer and how to weigh that against your own results How much communication customers are open to during a sale The role loyalty programs can play beyond the holiday season _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/394 Holiday Resources https://ecommercebadassery.com/holidaypodcast The Lounge https://ecommercebadassery.com/membership _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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About eCommerce Badassery
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses.Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.Plus, join us every Thursday for our weekly Biz Bite episode
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