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by Mike McCue
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- Mar 27, 202647 min
Why Open Social Matters for Creators, with Skylight’s Tori White
What do TikTok, Mark Cuban and Bluesky have in common? Skylight. When the future of TikTok was thrown into question in January 19, 2025, Skylight CEO Tori White and her co-founder/CTO Reed Harmeyer saw a moment and seized on it. But they took a new approach, one that puts creators in charge of their content, their audience relationships, and their reach. Giving creators all of the control and fun, and none of the uncertainty, fuels Tori’s mission. Today, Skylight is a great example of the open social at work, bringing videos from across the AT protocol community into a single experience people can enjoy. The conversation includes: • Skylight’s origin story • Making the case to creators to join the social web • Benefits of ecosystem collaboration, like live-streaming and feeds • Social web tipping point • Monetization models • What’s next for Skylight • Financial sustainability, decentralizing resources Mentioned in this episode: Skylight Social Repurpose.io Creator Bill of Rights 🔎 You can find Tori at @buildwithtori https://www.buildwithtori.com/ ✚ Connect with host Mike McCue at @mike@flipboard.social and @mmccue.bsky.social. 🌊 Catch the wave! Surf the open social web and create your own custom feeds at surf.social, a new product from the people at Flipboard. https://about.surf.social/
- Mar 17, 202658 min
AltStore and the Indie App Renaissance, with Shane Gill and Riley Testut
AltStore co-founders Riley Testut and Shane Gill are the perfect example of necessity being the mother of invention. When Apple denied the launch of their retro video game app, Delta, in 2016, they realized that indie app developers needed another solution — one that could bring apps to communities without Apple dictating the rules and taking a cut. Founded in 2019, AltStore is that solution. The creators of the first decentralized app store share their journey, including what an open app store means for developers and how they’re investing in the fediverse. The conversation includes: 1:11 Genesis of AltStore 3:00 Getting Delta in Apple’s App Store 5:34 The Fortnite factor 8:10 The value of an alternative app store 12:04 The difference between putting an app in AltStore v App Store 14:41 Indie market for apps 18:03 Ecosystem safety 21:30 Is AI increasing the total number of apps out there? 22:45 Vibe coding and paths for app distribution 24:42 Fediverse and eureka moment 32:26 People-powered discovery — a broader movement 34:29 Building communities around apps 36:44 Patreon integration, supporting developers directly 38:38 Curating apps and source collections 40:07 Solutions for in-app payments 43:27 Pieces of the next generation ecosystem 45:56 Decentralizing app innovation 46:32 Relationship with Apple now 51:23 What’s on the horizon for AltStore 54:21 How to experience AltStore Referenced: Explore AltStore: https://explore.alt.store/ Riley + Shane’s Patreon page: https://www.patreon.com/cw/rileyshane 🔎 You can find Riley and Shane at https://altstore.io/. ✚ Connect with host Mike McCue at @mike@flipboard.social and @mmccue.bsky.social. 🌊 Catch the wave! Surf the open social web and create your own custom feeds at surf.social, a new product from the people at Flipboard. https://about.surf.social/ Disclosure: Dot Social host Mike McCue serves on the board of AltStore.
- Jun 27, 202555 min
Rediscovering the Magic of the Blogosphere, with John O’Nolan and Matthias Pfefferle
Social networks were built on short posts designed for speed and scale. But what if the next era of the web was built for something deeper?Two of the social web’s “longformers” are working on this. John O’Nolan, the founder and CEO of Ghost, and Matthias Pfefferle, the developer behind the ActivityPub plugin for WordPress, are at the forefront of integrating social features with blogs, newsletters, essays — anything that doesn’t fit in a box of 500 characters or less. In this episode of Dot Social, the trio talks about rediscovering the magic of the blogosphere; why formatting, identity, and interoperability are tricky problems to solve; and where writing belongs in the next chapter of the internet.Highlights include:Importance to writers and bloggersModels for discovery Core principles around bringing long-form to the social webLessons from Web 2.0, emailRough edges and need for collaborationMentioned or related to this episode:Julian Lam of Node BB“Digital Sovereignty Is the New Influencer Status, with Citation Needed's Molly White”“Steps Forward in Long-form Text”🔎 You can find John at https://john.onolan.org/ and Matthias at https://pfefferle.dev/✚ You can connect with Mike McCue at @mmccue.bsky.social.🌊 Catch the wave! Surf the social web and create your own custom feeds at surf.social, a new beta from the people at Flipboard. https://about.surf.social/
- May 27, 20251h 3m
Digital Sovereignty Is the New Influencer Status, with Citation Needed's Molly White
Thanks to the rise of the open social web, it’s more viable than ever for creators to take back ownership and control of the distribution of their work, their connection to their audiences, and their livelihoods overall. Real alternatives to walled-garden platforms aren’t just theoretical ideas — they’re here, and getting stronger every day.No one knows this better than Molly White, the researcher, writer and software engineer behind the Citation Needed newsletter and the project Web3 Is Going Just Great. Molly’s not only an outspoken advocate for an open, ethical web, she’s also cracked the code on being a successful, autonomous creator herself. During this conversation with Flipboard CEO Mike McCue, recorded live at SXSW 2025 on March 9, 2025, White explains her setup, philosophy, and learnings, and takes smart questions from the audience at the end.Highlights include discussions of:Importance of owning your online identityStrategies for digital ownershipMoving content freely without platform constraintsMonetization and sustainable modelsVideo content, e-commerce, surveillance capitalism Mentioned in this episode:GhostCory Doctorow’s talk, “Tensions in Creative Labor & Generative AI”🔎 You can find Molly at mollywhite.net.✚ You can connect with Mike McCue at @mike@flipboard.social and @mmccue.bsky.social.🌊 Catch the wave! Surf the social web and create your own custom feeds at surf.social, a new beta from the people at Flipboard: https://about.surf.social/
- May 20, 202559 min
Architecting a New Era of Community, with Blacksky’s Rudy Fraser
What if your social media experience weren’t controlled by an algorithm or a corporation, but by your community? That’s the idea behind Blacksky, a decentralized project built on the AT Protocol — the same infrastructure powering Bluesky. Though their names contain the same suffix, it’s important to know that Blacksky is not hitching its wagon to the Bluesky app, team or platform. The community, helmed by founder and CEO Rudy Fraser, is charting an independent and ideally replicable path, the kind that’s only possible in an open-source ecosystem. In this episode of Dot Social, Fraser takes host Mike McCue under the hood of Blacksky’s infrastructure, philosophy, and future plans. Highlights include discussions of:Mutual aid and community buildingThe value of portable identityLessons from running Blacksky so farModeration, tools and business modelsBuilding for longevityMentioned in this episode:Rudy’s ATmosphere conference talk, “Beyond Horseless Carriages”: https://www.youtube.com/watch?v=OZN8y8kVFFIRudy’s blog post, “An internet of many autonomous communities”: https://blog.rudyfraser.com/an-internet-of-many-autonomous-communities/Blacksky Labeler: https://bsky.app/profile/did:plc:d2mkddsbmnrgr3domzg5qexfCypher: https://github.com/blacksky-algorithms/rsky/tree/main/cypherRsky-Relay: https://github.com/blacksky-algorithms/rsky/pull/87SAFEskies: https://github.com/blacksky-algorithms/SAFEskiesNew Yorker article mentioning Rudy: https://www.newyorker.com/magazine/2025/04/14/blueskys-quest-to-build-nontoxic-social-media🔎 You can find Rudy at @rudyfraser.com.✚ You can connect with Mike McCue at @mmccue.bsky.social.🌊 Catch the wave! Surf the social web and create your own custom feeds at surf.social, a new beta from the people at Flipboard. https://about.surf.social/
- Apr 24, 20251h 1m
Move Fast and Break Kings, with Cory Doctorow
Blogger, journalist, author and activist Cory Doctorow can embark on a 10-minute monologue about what’s wrong with tech and still leave you hungering for more of his rapid-fire analysis and biting humor. It’s stunning to be presented with the big picture of the mess we’re in — and how to potentially get out of it.In this episode of Dot Social, recorded live at the Fediverse House at SXSW 2025, Doctorow unpacks the concept of “enshittification.” It’s a term he coined to show how we got to this place where platforms prioritize business interests over user experience, leading to tragic declines in quality and trust. He talks about how to challenge platform monopolies and the importance of true federation.Highlights include discussions of:The internet’s evolution and its current stateThe cycle of platform abuseThe role of competition and regulationBenefits of RSS and the social webCory’s new book, “Picks and Shovels”🔎 You can find Cory at @pluralistic@mamot.fr✚ You can connect with Mike McCue at @mike@flipboard.social🌊 Catch the wave! Surf the social web and create your own custom feeds at surf.social, a new beta from the people at Flipboard. https://about.surf.social/
- Apr 21, 202546 min
Creating an ATmosphere of Possibility, with Bluesky’s Paul Frazee
From the outside, Bluesky may seem like a Twitter clone. But anyone who’s close to the technology — and the team — knows that they’re building something much deeper: they’re rethinking the internet’s architecture to create a more flexible, user-centric web.Bluesky’s CTO Paul Frazee is the perfect person to explain all this, as he’s fantastic at tying technical concepts to their practical application and wider impact. In this interview with Mike McCue, recorded live at the Fediverse House at SXSW 2025, Frazee unpacks Bluesky’s first principles, what makes AT Protocol different from ActivityPub, why identity portability is a radical shift, and how decentralization could lead to more humane social spaces.Other highlights include:Bluesky's growth spike and architecture first principlesThe challenges of bridging between federated networksWhat it means to build for composabilityHow stackable moderation worksPaul's take on full federation Why this is a greenfield moment for developers Bridging cultural echo chambersMentioned in this episode:Beaker Browser post-mortem🔎 You can find Paul on Bluesky @pfrazee.com. ✚ You can connect with Mike McCue all across the social web, including on Bluesky @mmccue.bsky.social.🌊 Catch the wave! Surf the social web and create your own custom feeds at surf.social, a new beta from the people at Flipboard: https://about.surf.social/
- Mar 24, 20251h 1m
Turning Moments Into Movements, with Hashtag Inventor Chris Messina
n 2007, the hashtag was a simple, yet revolutionary, idea that changed the way we organize and amplify content. Today, it is either endangered or more useful than ever, depending on whom you talk to. On the open social web, hashtags are an important unifying mechanism — not just for content but for people too. Why is that? How did we get here? What’s next for this small but mighty feature and for the web at large? Here to tell us is Chris Messina, the inventor of the hashtag, the creator of the DiSo Project, and the No. 1 hunter on Product Hunt. In this episode, Messina goes wide to explain where this next 20-year cycle of the internet is taking us. From the community-pulling power of the hashtag to decentralization and the massive shifts ignited by AI, he threads the needle on it all.Addressing Elon Musk’s disparaging comment about hashtagsThe history of the hashtagUnder-appreciated elements of the hashtagGrappling with identity and reputation in a decentralized worldAlignment between ActivityPub and LLMsMentioned in this episode and/or acronyms for clarity:bitly.com/tagchannels - original hashtag specDID stands for “decentralized identifier” and is a self-owned, verifiable digital identity that operates without a central authorityPGP is an encryption standard used for securing communication, data integrity, and authentication 🔎 Learn more about Chris at his website, ChrisMessina.me, or find him on Bluesky @chrismessina.me, Mastodon @chrismessina@mastodon.xyz, and Threads @chris.✚ You can connect with Mike McCue all across the social web, including on Bluesky @mmccue.bsky.social, Mastodon @mike@flipboard.social and Threads @mmccue.🌊 Catch the wave! Surf the social web and create your own custom feeds at surf.social, a new beta from the people at Flipboard. https://about.surf.social/
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About Dot Social
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