Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

#302 - The REAL numbers behind a Seven-Figure-a-Year Coaching Business

July 28, 2026·13 min
Episode Description from the Publisher

Almost nobody in this industry will show you their real numbers. So I'm showing you ours.The financial year just wrapped up here in Australia, and I've been through every single dollar our business made over the last 12 months... where it came from, which offers did the heavy lifting, and what it cost to make.And no, this wasn't our best year ever. That's the point. This is what a regular, boring, reliable seven-figure year looks like when the systems are doing their job.If you've ever wondered what's really going on behind the scenes of a mostly automated coaching business (or quietly suspected everyone's hiding the real numbers)... this episode is for you.What percentage came from low-ticket offers vs our signature programme? How much revenue did order bumps and upsells quietly add while we did nothing? What did we spend on ads all year? And which "small" revenue stream would quietly shrink everything else if we cut it?Listen to find out.👉 Then click here to watch the Seven-Figure Framework... my free video walking you through the exact structure behind these numbers, visually. It's shorter than an episode of Friends. 🎬

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