#312 How Adidas Developed the New Adios Pro 5

Matt sits down with Stephan Scholten, adidas' Global Vice President of Product, for an inside look at the development of the Adios Pro 5. Scholten walks through what's new in Adidas's popular racer — from the Energy Rim and updated geometry to changes in the Lightstrike Pro midsole, outsole traction, and upper.Rabbit is the presenting partner of our podcast. You can use code DORSEPT10 to get 10% off your entire order of $50.00 or more. Note that the code is limited to one use per customer and can't be combined with other discounts. The code is active from 1st of every month to last day at 11:59PM PST, but don't worry because we'll be bringing you a new code every month. Shop now at https://www.runinrabbit.com.Our In For Testing segment is fueled by Skratch Labs! Get 20% off your first order from Skratch with code: DOCTORSOFRUNNING! https://www.skratchlabs.comChapters 0:00 - Intro 0:50 - Overview of the new elements of the Adios Pro 5 3:14 - What does the new energy rim bring to the shoe? 6:14 - How has the geometry changed? 7:48 - How has the midsole changed? 11:24 - How they improved the outsole traction 15:48 - Durability testing 20:32 - How have Adidas athletes responded to the shoe? 22:12 - Upper changes 25:28 - Big lessons Adidas has learned from their new racing shoes 30:22 - The future of the Adizero line 31:14 - Wrap-up