Do This, NOT That: Marketing Tips with Jay Schwedelson

Why Your AI Still Sounds Like a ROBOT 🤖 SPECIAL GUEST! RingCentral's Kristen Koenig | Ep. 516

May 29, 2026·21 min
Episode Description from the Publisher

Partner with Jay: https://www.jayschwedelson.com/contactã…¤Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ã…¤Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterã…¤Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comã…¤Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comã…¤Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askã…¤Leave a comment and follow the show, it really helps us out!ã…¤Connect with Kristen on LinkedIn and visit ringcentral.com to see what they're building with AI across voice, video, and messaging.ã…¤Most marketers are using AI to shout louder. Kristen Koenig, who leads AI and Collaboration go-to-market at RingCentral, thinks the smarter move is using it to listen better. She's back with Jay Schwedelson to unpack what most marketers are getting wrong about AI, why voice is having a renaissance, and what meetings will actually feel like three years from now.ã…¤Best Moments:(01:46) Why right now is a renaissance moment for marketers and communicators(02:39) The fix for AI that sounds like a robot starts with feeding it your real voice(04:35) The biggest thing most marketers are getting wrong with AI(06:49) More content, worse quality, and why chasing volume is a trap(11:43) Why companies are so AI-obsessed, they're forgetting to improve the actual mothership product(13:39) What voice and video will actually feel like in the next three years

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