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Did She REALLY Say That?!: Daily Summaries Delivered
by Katrina van Oudheusden
Did She REALLY Say That?! is the straight-talk podcast for women entrepreneurs who are done with hustle culture and ready to do business differently. Hosted by Katrina van Oudheusden, this show features bold, unfiltered conversations with female entrepreneurs across money, marketing, leadership, wellness, and scaling sustainable businesses. With 100+ episodes and 60+ women interviewed, expect real stories, practical insights, and zero fluff. If you want honest conversations and permission to build success on your terms — press play.
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- 6 days ago19 min
When Women in Business Close More Sales | Open Communication: Phase 2 of the Female Intelligence Cycle
When is the best time to ask for a raise? Raise your prices? Close a deal you’ve been sitting on for weeks?Most business coaches will tell you it’s whenever you feel ready. The Female Intelligence Cycle™ says there’s actually a 3-to-5-day window every month when your words land differently. When your communication is sharper. When your presence is magnetic. And most women blow straight through it answering emails.In this episode of CreatHER Way, Katrina van Oudheusden breaks down Open Communication, the second phase of the Female Intelligence Cycle™. This is the phase where your ability to articulate, connect, and persuade is at its highest. Your memory is sharp. Your language flows. Even your body chemistry is working in your favor.Katrina shares research showing that women who schedule sales calls during this phase close more deals than their male counterparts. Not because they learned a new sales script. Because their biology was finally working with them instead of against them.This episode covers exactly what belongs in the Open Communication phase and what doesn’t. This is the time for discovery calls, podcast recordings, keynote speaking, pricing conversations, team leadership talks, hiring interviews, and boundary conversations with your spouse, your clients, and yourself. This is not the time for hiding in your inbox, editing your funnel in the back office, or doing solo admin work.For women who are still cycling, this phase maps to ovulation — the time when your pheromones, presence, and sex appeal are off the charts because your body is preparing for the possibility of creation. For women who are perimenopausal, postmenopausal, or no longer menstruating, this maps to the full moon phase — the same wild, expressive, break-out-of-your-shell energy that women have always felt but never had permission to use strategically.Katrina also honors the generation of women who came before — the ones who fought their way into boardrooms, courtrooms, and operating rooms — and names why this next chapter isn’t about proving women are equal to the task. It’s about building systems that finally match how women actually operate.If you’re a female entrepreneur, woman business owner, or woman in leadership who has ever felt like some weeks your words just flow and other weeks you can’t articulate your own name, this episode will show you why. And how to stop wasting your most powerful communication window on tasks that don’t deserve it.Your Next StepGet the CreatHER™ Planner at creatherplanner.com ($88 + shipping). The only business planning tool built around the Female Intelligence Cycle™. Start tracking your communication phase this month — move your highest-leverage conversations into it and watch what shifts. The writing is the rewiring. Includes Activation and access to the CreatHER™ Rebellion community.Ready for the full structural rebuild? Schedule a noodling session to learn about CreatHER™ Rewire at truthbombmarketing.com.Katrina built what no one else would. A business framework that starts with the woman.Blog Post URL https://truthbombmarketing.com/the-3-days-most-women-waste-and-what-theyre-actually-for/
- 1 weeks ago39 min
For the Woman Who Refuses to Lead Her Team Through Fear
Most business advice was never built for women entrepreneurs. This show is.Command-and-control leadership is an outdated corporate framework that creates bottlenecked founders and burnout-driven teams. True business architecture requires shifting away from directive management and stepping into a coaching mindset that fosters trust, psychological safety, and sustainable team growth.In this episode, leadership coach Laurie Cameron breaks down why promoting top technical performers without leadership tools fails, and how leading with open curiosity transforms how your business operates.In this episode you will learn:Why directive management forces team members to stay small out of fearThe key distinctions between managing, training, and coaching hatsHow promoting high performers without onboarding sets them up to failLaurie’s top open-ended questions to cultivate team ownershipHow to use the power of the pause to eliminate founder bottlenecksPillar: Business Architecture / Female Intelligence CycleWomen don't need to shrink to scale.🎙️ Access this episode and all related resources here:https://truthbombmarketing.com/did-she-really-say-that/
- 2 weeks ago22 min
Big Picture Energy: Phase 1 of the Female Intelligence Cycle | Strategic Planning for Women in Business
Have you ever heard yourself say “I just wish I had more time to think”?You’re not alone. And you’re not wrong. You do need more time to think. But not the way business culture has taught you to steal it — between meetings, after the kids go to bed, or crammed into the twenty minutes before your next client call.In this episode of CreatHER Way, Katrina van Oudheusden goes deep into Big Picture Energy, the first phase of the Female Intelligence Cycle™. This is the 7-to-10-day window where your strategic thinking, creative vision, and CEO-level decision-making are at their highest. And most women blow right through it answering emails and cranking out social media posts.Katrina breaks down exactly what Big Picture Energy is and what it isn’t. It’s not for admin work. It’s not for invoicing, scheduling, or back-to-back Zoom calls. It’s not the daily grind. It’s the phase where you step back and ask: what do I actually want this business to look like in 60 days? 90 days? Next season?This is where women do their best strategic work — pricing, financial architecture, offer design, lifestyle vision — when they stop forcing daily output and start honoring their cyclical capacity.Katrina shares how she used this exact phase to create the CreatHER™ Planner from concept to physical product. Seven to ten days of big-level thinking, pencil to paper, mapping every page, every tracker, every section. She walked the planner through all four phases of the Female Intelligence Cycle™ — from strategic vision to finding her design team to execution to completion — and had a finished product in roughly 30 days. Her first tangible proof that the cycle works.This episode also covers the science behind it. Women operate on the infradian rhythm — a biological cycle longer than 24 hours. The circadian rhythm everyone talks about? That’s the male-default cycle. Women have longer windows of genius, not shorter hours of output. And this shift changes everything about how female entrepreneurs approach productivity, leadership, and business planning.If you don’t menstruate — whether you’re postmenopausal, perimenopausal, or have had a surgical menopause — this phase still applies to you. Katrina explains how the moon cycle maps to the same energetic rhythm, giving every woman access to the Female Intelligence Cycle™ regardless of life stage.If you’re a female entrepreneur, woman business owner, or woman in leadership who has been trying to think strategically while buried in execution, this episode will show you why you can’t do both at the same time — and why your body already knows the difference.Your Next StepGet the CreatHER™ Planner at creatherplanner.com ($88 + shipping). The only business planning tool built around the Female Intelligence Cycle™. Track your phases, your energy, your cash flow, and your capacity in your own handwriting. The writing is the rewiring. Includes Activation and access to the CreatHER™ Rebellion community.Ready for the full structural rebuild? Schedule a noodling session to learn about CreatHER™ Rewire at truthbombmarketing.com.Katrina built what no one else would. A business framework that starts with the woman.Blog Post URL https://truthbombmarketing.com/the-most-strategic-week-of-your-month-and-youve-probably-been-wasting-it/
- 3 weeks ago40 min
Why Your 5-Year Business Plan Is Creating Burnout
Most business advice was never built for female business owners. This show is.Forcing linear, rigid operating systems onto women in business leads directly to burnout, overwhelm, and self-erasure. Sustainable growth requires building business architecture that honors your natural biological cycle and intuitive wisdom.In this episode, guest Mo Smith shares her journey from corporate leadership at the Seattle Art Museum to becoming an intuitive guide, detailing how clearing trapped emotional blocks and listening to body wisdom creates real business transformation.Key insights in this episode:Why standard 5-year business plans create operational burnout for female foundersHow physical body signals act as strategic business intelligence when making hard decisionsReleasing trapped emotional blocks around money to clear pricing resistanceThe energetic shift from charging for time to receiving for transformational valueWhy knowing only the next immediate step leads to greater scaling co-creationFacilitating authentic team leadership through radical honesty and energetic clarityPillar: Female Intelligence Cycle & Business ArchitectureSuccess shouldn't require self-erasure.🎙️ Access this episode and all related resources here:https://truthbombmarketing.com/did-she-really-say-that/
- Oct 7, 202621 min
From Disney Chef to Female Business Mentor: How the CreatHER Method Was Born | The Four Phases of the Female Intelligence Cycle
What happens when a Walt Disney World chef who spent 13 years running multi-million-dollar operations walks into an office and says, "Zig Ziglar passed away today," and every person in the room says, "Who?"That was the moment Katrina van Oudheusden knew she was meant for a different path.In this episode of CreatHER Way, Katrina tells her full origin story for the first time on the podcast. From hourly cast member to Disney management. From affiliate marketing in 2006 to becoming one of the top Pinterest ads trainers in digital marketing. From being hired as a community manager and promoted to Director of Client Experience within six months. From building and closing businesses to the question that changed everything: why are the women I coached to seven figures no longer in business?The answer wasn't motivation. It wasn't mindset. It was structural.Katrina shares the moment she sat inside high-level mastermind rooms and watched women react completely differently than men to the same productivity training. The men said, "I can totally make this happen." The women said, "How the heck am I going to put this into my life?" Same expectations. Same workload. Two fundamentally different operating systems.That gap sent her on a decade-long search for a productivity framework that actually worked for women. What she found was that none existed. So she built one.This episode walks through the four phases of the Female Intelligence Cycle™ for the first time in the series. The strategic thinking phase. The communication phase. The execution phase. And the rest and reset phase that most business coaches would call crazy, but that her clients credit with compounding their business growth month over month.Katrina also shares how the CreatHER™ Method evolved beyond cycle syncing when women with medical hysterectomies, in perimenopause, and in postmenopause asked, "Does this still work for me?" The answer changed the entire framework and made it accessible to every woman, regardless of life phase.If you're a female entrepreneur looking for a business growth framework, a productivity system for women, or female business mentorship that doesn't ask you to operate like a man to succeed, this is the episode that shows you where it all started and why it had to exist.Your Next StepGet the CreatHER™ Planner at creatherplanner.com ($88 + shipping). The only business planning tool built around the Female Intelligence Cycle™. Track your phases, your energy, your cash flow, and your capacity in your own handwriting. The writing is the rewiring. Includes Activation and access to the CreatHER™ Rebellion community.Ready for the full structural rebuild? Schedule a noodling session to learn about CreatHER™ Rewire at truthbombmarketing.com.Katrina van Oudheusden built what no one else would. A business framework that starts with the woman.
- Sep 30, 202643 min
Why Women Entrepreneurs Need to Write a Book to Scale
Most business advice was never built for women entrepreneurs. This show is. We’re tearing down the traditional models that ignore the way we actually think, operate, and scale.This isn’t just about writing a book—it’s about business architecture. When you treat your expertise as a hobby, you get hobby-level results. We’re reframing authorship as the ultimate strategic asset for women who are done hiding and ready to claim their authority.Joining me is Ann Sheybani, a publisher and strategist who helps coaches and experts transform messy, intuitive wisdom into authoritative, revenue-generating books. She cuts through the noise of needing "alphabet soup" behind your name to prove that your unique methodology is the only credential you actually need to build a business that thrives.In this episode, we break down:Why the "tall poppy syndrome" is a design flaw you have to stop playing into.The difference between a book as a vanity project and a book as a business funnel.Why "there’s nothing new under the sun"—and why your specific story is your differentiator.The necessity of profit: Why asking for money is an act of leadership, not greed.Mapping your methodology: How to turn intuitive brilliance into a structured, authoritative product.The false dichotomy of mission versus profit: Why you need both to scale.Pillar: Business ArchitectureWomen don't need to shrink to scale.🎙️ Access this episode and all related resources here:https://truthbombmarketing.com/did-she-really-say-that/
- Sep 23, 202617 min
Why This Female Entrepreneur Takes a Week Off Every Month and Her Business Keeps Growing
What would happen if you blocked five days every month on your calendar and told your clients, your husband, and your schedule that you were unavailable?Most business coaches would call that crazy. Most women would call it impossible.Arriel did it anyway. And her business grew. Not eventually. Not slightly. Measurably. Compounding. Month over month.In this episode of CreatHER Way, Katrina van Oudheusden shares the story of a woman who spent 14 years inside enterprise software operations building systems that helped companies make millions. When she left corporate and started her own business, she tried to run it the same way. Linear productivity. Daily metrics. Relentless output. She hired male coaches. Paid for mentorship. Did everything "right."Her exact words: "This is still not working for me."She wasn't failing. She was succeeding inside the wrong operating system.This episode walks through what happened when she entered CreatHER™ Rewire, the four-month intensive where Katrina rebuilds the architecture of a woman's business from the ground up. Not the funnel. Not the offers. The structure underneath all of it. Who she actually is as a leader. What she actually wants her business to do for her life. The intentional questions no one had ever asked her.It covers how the CreatHER™ Planner became the daily tool that shifted everything from concept to embodiment. How she started tracking her energy and recognizing her phases. How she adjusted her eating, exercise, and business tasks around her cycle. And how blocking rest into her calendar didn't slow her business down. It sharpened everything else.Her communication got crisper. Her client work got better. Her pricing went up. Her marriage changed. Her kids felt the difference.You cannot scale a business off of a depleted woman. You can scale a business off of a woman who knows her rhythm.If you're a female entrepreneur, woman business owner, or woman in leadership who has been told that discipline and consistency are the answer and it's still not working, this episode shows you why. And what to build instead.Your Next StepStart free with CreatHER™ Authentically at creatherplanner.com/free. It walks you through the Female Intelligence Cycle™ and the four phases that shape your month, your work, and your capacity.Then get the CreatHER™ Planner at creatherplanner.com ($88 + shipping). Track your phases, your energy, your cash flow, and your patterns in your own handwriting. The writing is the rewiring. Includes Activation and access to the CreatHER™ Rebellion community.If you already know you're ready for the full structural rebuild, CreatHER™ Rewire is the four-month intensive referenced in this episode. Visit truthbombmarketing.com for details.Katrina built what no one else would. A business framework that starts with the woman.
- Sep 16, 202637 min
The Real Reason Your Business Marketing Isn’t Scaling
Most business advice was never built for women. This show is.Stop planning like everyone else. Scaling isn't about doing more; it's about designing a business that aligns with your intelligence, not a generic roadmap. Today on the women entrepreneurs podcast, I’m talking to accredited genealogist Laurie Hermance-Moore about how she pivoted from a corporate career to build a thriving, service-based business.You’ll learn:Why "do what everyone else is doing" is the fastest path to burnout.How to build a business that targets intent-driven clients.The power of SEO over chasing viral social media trends.Why your customer’s journey is the only metric that matters.How to turn historical research into a profitable, scalable enterprise.Business ArchitectureSuccess shouldn't require self-erasure.🎙️ Access this episode and all related resources here:https://truthbombmarketing.com/did-she-really-say-that/
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About Did She REALLY Say That?!
Did She REALLY Say That?! is the straight-talk podcast for women entrepreneurs who are done with hustle culture and ready to do business differently. Hosted by Katrina van Oudheusden, this show features bold, unfiltered conversations with female entrepreneurs across money, marketing, leadership, wellness, and scaling sustainable businesses. With 100+ episodes and 60+ women interviewed, expect real stories, practical insights, and zero fluff. If you want honest conversations and permission to build success on your terms — press play.
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