Ep 140 | How stalking your clients leads to agency success with Kim Lawton

Want the secret to running a successful agency? Stalk your clients.Not in the creepy, quite possibly illegal way. But in the over-the-top, can’t stop being curious about who they are way.This is what the teams at Inspira Marketing and Enthuse Marketing do—two agencies run by today’s guest, Kim Lawton.Who has time to dig into that kind of detail on every client? The folks who work in a culture where relationships—with clients and fellow team members—are the most critical KPI.Of course Kim cares about profit and all the other financial stuff that keeps agencies afloat. But she doesn’t aim there. She focuses upstream on the stuff that consistently leads to great numbers. And more fulfilling work.When you know your clients in ways you may not even know your own friends, you come up with better, more relevant ideas. You sell those ideas more often. And you enjoy the crap out of those successes together.When you know your teammates deeply, you collaborate better, because making things work with folks you know, like and trust just matters more.So, who should you be stalking more?Welcome to the DesuckifyWork® podcast. The show where we cut through the BS and find ways to make work more fun, more human and less ridiculous. All of which makes your business more profitable, by the way.(If you enjoy this one, please like, share, rate, review or subscribe to the podcast.)Let the desuckifying begin.You can follow Kim on LinkedIn. And check out her agencies at enthuse-marketing.com and inspiramarketing.com.If you enjoyed the conversation and would like to explore what a more human work culture could look like, I invite you to schedule a free half-hour discovery session. Type “meow” in the calendar invite and I’ll also send you a free DesuckifyWork® t-shirt!Bye, everyone!Bonus question from Kim:Is there is something you track in your business or agency that has nothing to do with the work? Get full access to DesuckifyWork® at tjbennett.substack.com/subscribe