Most of Your Brand Strategy is a Waste of Time

Most nonprofit leaders have been through some version of the brand strategy process. Eric calls it process theater: brand strategy work that sounds great in proposals but leaves everyone wondering what they're actually building toward. This episode puts ten common elements of brand strategy on trial. Eric and Jonathan each rank them as essential, important, or overrated, and the results surface a real philosophical divide. Where they genuinely disagree is on brand values, and the tension re...