Design Discord

Jill Singer on How Sight Unseen Ushered in the Golden Age of American Design

June 25, 2026·1h 3m
Episode Description from the Publisher

Jill Singer, co-founder and editor-in-chief of Sight Unseen, joins Fernando Mastrangelo to talk about 17 years of defining American design. From establishing OFFSite, the fair of the season, to launching the Design Hot List, Sight Unseen became the platform that shaped an entire era of design.Topics covered:Sight Unseen's origin story at i-D magazineBootstrapping a design platform with no moneyHow the 2014 Offsite show became a turning pointWhy design fairs are struggling nowThe state of design in Milan vs. CopenhagenWhy everything in design costs more nowWhat "collectible design" actually meansThe shift from online magazine to newsletterJill's new Substack, Counter/SpaceThe future of design media and discoveryThe designers Sight Unseen discovered and launchedGuest: Jill SingerHost: Fernando MastrangeloShow: Design Discord

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