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Decoding AI for Marketing

Pushing the Boundaries of Creativity with AI

March 24, 2026·41 min
Episode Description from the Publisher

Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity.  For further reading:  More about Jamie: https://www.linkedin.com/in/jamie-umpherson-03579710/ More about Runway: https://runwayml.com/news Introducing Runway characters: https://runwayml.com/news/introducing-runway-characters General World Models: https://www.youtube.com/watch?v=tx3DgeqHO5s   Listen on your favorite podcast app: https://pod.link/1715735755

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