Dealer Talk With Jen Suzuki

Would Your Customers Wait Until You're Back?

September 14, 2026·15 min
Episode Description from the Publisher

What makes a customer call the dealership and ask for YOU? It's usually not one incredible service visit. It's the little moments that stack up over time. In this episode of Dealer Talk with Jen Suzuki, I'm talking directly to service advisors about what separates the advisors who simply write repair orders from the ones who build a loyal book of business. The goal isn't just to win today's repair order. It's to become the advisor that customer wants again next year. Remember something personal. Protect their time. Call when you promised. Find legitimate ways to save them money. And sometimes, tell them they can wait on a repair when that's truly the right recommendation. Those moments build confidence. Confidence builds trust. Trust creates habits. And habits create loyalty. Because the strongest advisors eventually stop spending their careers chasing repair orders. Their relationships start bringing the repair orders back to them. One customer. One conversation. One memorable moment at a time. Before you leave work today, ask yourself one question: Did I give every customer one reason to come back and ask for me? Check out our sponsors! >>>FREE OFFER! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. Want 30-Days FREE? Go To https://bit.ly/4dv62Ef for a LIMITED TIME! ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approval

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