Dealer Talk With Jen Suzuki

Stop Calling Internet Leads Before You Do This

September 16, 2026·16 min
Episode Description from the Publisher

What if the biggest mistake with an internet lead happens before you even say hello? In this episode of Dealer Talk with Jen Suzuki, I'm breaking down why I want salespeople to take 60 seconds before making that first call not to wait, but to investigate. Where does the customer live? Have they done business with the dealership before? What's sitting in the CRM? What might they be comparing? Those clues can completely change the conversation. We'll get into why curiosity beats jumping straight into the vehicle, how to make an appointment actually worth showing up for, why more options can create more customer confidence, and how texting and video can help customers remember YOU not another walkaround of a car they've already seen online. The car isn't the differentiator anymore. Information isn't either. Your ability to understand the customer, make their life easier, and give them confidence in the next step is. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. Want 30-Days FREE? Go To https://bit.ly/4dv62Ef for a LIMITED TIME! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast |  https://apple.co/38lmHM1  https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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