Why All News WNEW Couldn't Beat WTOP With Chas Henry (Ep 22)

In 2012, CBS Radio made a bold move in Washington: launch an all-news station at 99.1 FM (WNEW) to go head-to-head with market powerhouse WTOP. The station had veteran talent, strong management, the full backing of CBS, and a solid on-air product. On paper, it looked like a real fight.But the ratings never followed.On this episode of the DCRTV Podcast, former midday anchor Chas Henry pulls back the curtain on what really happened.We dive into the limitations of the 99.1 signal, the ambitious signal improvement plan CBS Radio had in the works, and why that plan ultimately got scrapped.Chas shares behind the scenes stories of the technical hurdles the station faced, the promotional limitations put on them from corporate and the last ditch efforts to save the format.We also talk about the move to bring traffic icon Lisa Baden from WTOP to WNEW, the corporate promotional restrictions that may have held the station back.More from Chas:BookMore from DCRTV:DCRTV.comNewsletter signup: https://dcrtv.com/newsletterFollow DCRTV on FacebookSupport DCRTV on PatreonBecome a supporter of this podcast: https://www.spreaker.com/podcast/dcrtv-washington-radio-and-tv-podcast--6152954/support.