WGTS Hits #3 in DC Radio Ratings. Here’s How They Did It With Rob Conway (Ep 26)

WGTS is one of the most fascinating success stories in Washington radio. It’s a 23,000 watt non-commercial station, yet in the latest Nielsen ratings it pulled a 5.7 share, landing in the number three spot behind only WTOP and WAMU.So how does a Christian music station compete with some of the biggest brands in radio?On this episode, Rob Conway takes us behind the scenes at WGTS to break down the station’s secret sauce.  Rob explains what WGTS is doing differently than many other stations in the market, including investing heavily in audience research, keeping live and local DJs on the air from 5 a.m. until midnight, and building a strong connection with listeners both on-air and in the community.We also talk about the history of the station, including the transition from classical music to contemporary Christian music in 1997, and how that decision completely changed the trajectory of the station.We dive into how WGTS raises money without commercials, who they see as their real competition in the DC market, and why the station has been able to grow while so many other radio stations are struggling.More from DCRTV:DCRTV.comNewsletter signup: https://dcrtv.com/newsletterFollow DCRTV on FacebookSupport DCRTV on PatreonBecome a supporter of this podcast: https://www.spreaker.com/podcast/dcrtv-washington-radio-and-tv-podcast--6152954/support.