272: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?

Send us Fan Mail Hosted by Dr. Destini Copp · Creator's MBA What do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By every metric, that's a healthy list. But she accidentally trained her audience to expect freebies, and now ...