Amazon Influencer Rate Cuts Hit Hard : Why It’s Time to Think Like a Creator

In this episode, Mike & Ben break down Amazon’s major onsite rate cuts and talk through what creators should really be focusing on next.With most categories dropping around 1% and some products now paying under 1%, this is one of the biggest changes the Amazon Influencer Program has seen in years. Mike and Ben explain what this means for onsite-only creators, why Creator Connections and offsite income matter more than ever, and why this may be the moment many influencers need to start thinking more like full content creators.The conversation covers how Creator Connections can help offset lower onsite commissions, why products with active campaigns are becoming more important, and why YouTube is looking like one of the strongest long-term plays moving forward. They also talk through other offsite options like Facebook, Instagram, Pinterest, blogging, UGC, and brand deals, while emphasizing the importance of building a more durable business beyond Amazon onsite alone.Mike and Ben also share practical ways to adapt, including doing deeper product research, creating more strategic comparison and top-10 style content, planning ahead for seasonality, and getting more value out of every product by making multiple pieces of content before reselling or moving on.If you are in the Amazon Influencer Program and trying to figure out how to respond to the new rate cuts, this episode is all about the pivot: from thinking like an influencer to building like a creator.____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly thatLearn more and join here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠_____________________CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED!⁠⁠⁠⁠⁠The AIP Master Guide⁠⁠⁠⁠⁠ - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more.⁠⁠⁠⁠⁠Leveraging Brand Deals Playbook⁠⁠⁠⁠⁠ - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities._____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, & scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching package⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign Me Up!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Influencer Success Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions & grow faster.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Viral Vue here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeOinkTrack earnings & performance across platforms.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Oink here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeDescriptEdit podcasts & videos faster and easier.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out Descript here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Geniuslinks: Our #1 Deeplinking Pick!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Geniuslinks!⁠⁠⁠⁠⁠⁠⁠⁠⁠VidiQ: Our #1 pick for YouTube channel Insights!⁠⁠⁠⁠⁠⁠⁠⁠⁠Try VidIQ⁠⁠⁠⁠⁠⁠⁠⁠⁠Keepa: Makes advanced product research for AIP a breeze!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Keepa⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠