Creative Juice

EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery

May 5, 2026·1h 1m
Episode Description from the Publisher

For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful?   In this episode of Creative Juice, Jack and Circa sit down with Mike Mowery, senior artist manager at 10th Street Entertainment and former president of Outerloop Group. With years of experience under his belt, Mike shares his journey from DIY hardcore roots to managing major acts like Ice Nine Kills, TX2, Solence, Charlotte Sands, Scene Queen, Bailey Spinnn, and As December Falls! Learn about the dynamics between artists and managers, the importance of authenticity, and how Mike's unique journey in the music business shapes his approach to building music careers.   Whether you're an artist looking to grow your career or a manager aiming to refine your approach, this conversation and Mike's insight and advice will help you navigate the industry landscape!   DISCOVER: How To Identify And Prioritize Revenue Streams For Artists Why Artist Authenticity And Perseverance Are Key To Success What Makes a Manager-Artist Relationship Thrive How To Strategically Plan A Release With Tours, Merch Drops, And Content Why Embracing AI And New Tools Can Benefit Your Music Career How To Sustain Motivation And Avoid Burnout In A Fast-paced Industry What Steps Are Vital In Developing An Artist's Career Trajectory   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO 10th Street Entertainment Follow Mike Mowery on Instagram Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

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