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Creative Juice: Daily Summaries Delivered
by Indepreneur
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
Latest Episodes
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- 5 days ago20 min
EP444: 3 Things To Do When Heading Into A Release Cycle (And When To Do Them)
Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies. If you're unsure about where to build your fanbase online, you won't want to miss this episode's breakdown of the social media landscape! DISCOVER: Why Short Form Video Content Is Essential Across Platforms How To Figure Out Which Platforms Align With What You Enjoy Why You Should Consider Where Similar Artists Are Succeeding What The Benefits Are Of Choosing A Platform You Actually Like How Experimenting And Using Social Media As A User Can Guide Your Decisions When To Go Deeper Than Just The Mainstream Social Platforms What To Avoid When Choosing A Platform Just Because It's Popular RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
- 1 weeks ago21 min
EP443: You Only Need One Offer To Crack Fan Base Monetization
Struggling to figure out how to make your online store really work for monetization? The answer might be simpler than you think... In this episode of Creative Juice, Jack and Circa break down how one killer offer helps artists unlock fan base monetization! Learn about the concept of a "hero product," what to do when you find it, and how you can stop the guesswork when it comes to merch~ If you're ready to turn one standout product into steady sales, this episode is your roadmap! DISCOVER: Why Finding A Hero Product Can Transform Your Music Business How One Artist Turned A Film Release Into Massive Sales What Steps You Need To Take After Discovering Your Best Selling Offer How To Build An Ecosystem Around A Successful Product Why Storytelling Is Essential In Scaling Your Offers How To Avoid Competition Between Your Products RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
- 2 weeks ago16 min
EP442: How To Win Back Fans To Your List
Want to increase the number of engaged fans that end up on your list? Check this out... In this episode of Creative Juice, Jack and Circa dig into an email marketing tactic to win back fans onto your email subscriber list even in a world of tight privacy rules, straight from our agency, IndieX! Learn about how to leverage transactional emails to boost your email list even when your fans miss the opt-in checkbox on checkout and watch your subscription rate grow! If you're ready to grow your email list and make sure no fan misses out on hearing from you, this episode is a must-listen! DISCOVER: Why Transactional Emails Matter More Than You Think How To Use "Thank You" And "Did You Get It" Emails To Regain Subscribers What Makes The Difference Between Transactional And Commercial Emails How To Strategically Handle Gdpr And Privacy Regulation Challenges Why A Small Tweak Could Lead To Big Email List Growth How Smart Email Tactics Translate To More Sales And Fan Engagement RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
- 3 weeks ago27 min
EP441: Storytelling, Copywriting, and Your Career As An Artist
Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger! Whether you're a developing artist or established, getting creative with your copy can shoot your fan engagement through the roof! DISCOVER: Why Storytelling in Your Copy is a Powerful Tool for Both New and Established Artists How to Take Big Swings With Your Messaging for Better Results What Challenges Arise From Sticking to Brand-Safe Copy How Developing Artists Utilize Narrative-Driven Ads to Build Fanbases Why Larger Artists Sabotage Themselves by Sticking to the Usual Script How Your Actual Personality Boosts Your Copy and Fan Connection RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
- 3 weeks ago27 min
EP441: Storytelling, Copywriting, and Your Career As An Artist
Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger! Whether you're a developing artist or established, getting creative with your copy can shoot your fan engagement through the roof! DISCOVER: Why Storytelling in Your Copy is a Powerful Tool for Both New and Established Artists How to Take Big Swings With Your Messaging for Better Results What Challenges Arise From Sticking to Brand-Safe Copy How Developing Artists Utilize Narrative-Driven Ads to Build Fanbases Why Larger Artists Sabotage Themselves by Sticking to the Usual Script How Your Actual Personality Boosts Your Copy and Fan Connection RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
- Aug 18, 202627 min
EP440: Making Music, Marketing Music, and Managing Your Energy As A Creative
Why does marketing your music feel 100 times harder than making it? Spoiler alert: It doesn't have to! In this episode of Creative Juice, Jack and Circa dive into the common artist feeling that promoting your music is way more demanding than creating it. Learn about why artists feel this way, how this mindset can hold you back, and what you can do to turn marketing into a part of your creative process rather than a chore! If you're struggling with the balance between making music and marketing it, this episode will help you connect the two processes into one! DISCOVER: Why Artists Often Feel Overwhelmed By Marketing Tasks How Your Creative Skills Can Translate Into Effective Marketing What Questions To Ask When Seeking A Manager Or Label Why Putting Blind Faith In Others To Handle Your Marketing Is A Trap How To Break Negative Thought Patterns Around Marketing How To Embrace Marketing As A Natural Extension Of Your Music Creation Process RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
- Aug 13, 202615 min
EP439: Top 3 Awareness Plays We Use To Grow Artists' Audiences
Does building an audience around your music feel like an uphill battle? Right now, there are so many strategies that picking one that works feels impossible... In this episode of Creative Juice, Jack and Circa unpack three growth strategies from our agency IndieX and IndieFounder to grow your fan base from the ground up! Learn about fan-funded growth with free plus shipping and handling funnels, leveraging viral (or even potentially viral) content, and refining content to grab the attention of new fans. If you're frustrated with slow audience growth and want strategies that work, this episode is your step-by-step guide! DISCOVER: Why Free Plus Shipping And Handling Funnels Can Be Your Audience Growth Machine How To Effectively Use Bridge Pages For Streaming Ads When Viral Content Isn't Necessary And How To Test Viral Potentials How Studying What's Trending In Your Genre Can Inspire Your Content How To Turn Your Singles Into Compelling Offers What To Do When You Have No Viral Content Yet RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
- Aug 4, 202616 min
EP438: The Waiting List Strategy To Fill Your List With Ready To Buy Fans
Want to move your fans from your social media to your email and text list and make sure they actually stay engaged with you? Listen up... In this episode of Creative Juice, Jack and Circa take a fresh look at turning followers into engaged fans who are ready to buy your merch, music, and tickets! Learn about the waiting list strategy straight from our Indie Founder team, a powerful tactic for building a list of fans primed to make purchases, even before your merch drops! If you're struggling with fan engagement and want to build excitement for your next merch drop, this episode is a must-listen! DISCOVER: Why Building Anticipation Will Transform Your Next Merch Drop How To Use A First Access Waiting List To Pull Fans Into Your Email List What Robert Cialdini's Influence Principles Have To Do With Your Strategy How To Use Scarcity To Boost Fan Intent How Past Successes In Tour Marketing Apply To Your Online Store What Role Commitment Plays In Driving Fan Purchases How You Can Build This Strategy Into Your Marketing RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
About Creative Juice
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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