Be The Top 1%: Two Simple Moves Every Founder Must Make

If you are still pitching with your experience and portfolio, you need to listen to this episode. I had a crazy experience the other day. I posted on LinkedIn asking for help writing some case studies, and I was inundated with DM's. What blew my mind was that not a single person led with any value. They all just shared their experience and portfolio. In 2026, this only gets you drowned out in the noise. It won't win high-value clients, and you are probably leaving thousands on the table. Instead, you must lead with value and insight. The right clients have more money than time; they won’t DIY; they’ll pay for someone who’s showing how it’s done. You must give away your best ideas and thinking before you pitch  I break down the exact approach in this episode and what I would have done differently.  PS: If you are looking for help landing higher-value clients, you can apply to work with me here: https://social.mattessam.co.uk/coaching-linkedIn