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Creative Courage: The Creative Business Podcast: Daily Summaries Delivered
by Matt Essam
Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make? Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part in our success as business owners, leaders and creatives. Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges. If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then join us as we redefine what it means to thrive as a creative business owner.
Latest Episodes
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- 4 days ago16 min
Be The Top 1%: Two Simple Moves Every Founder Must Make
If you are still pitching with your experience and portfolio, you need to listen to this episode. I had a crazy experience the other day. I posted on LinkedIn asking for help writing some case studies, and I was inundated with DM's. What blew my mind was that not a single person led with any value. They all just shared their experience and portfolio. In 2026, this only gets you drowned out in the noise. It won't win high-value clients, and you are probably leaving thousands on the table. Instead, you must lead with value and insight. The right clients have more money than time; they won’t DIY; they’ll pay for someone who’s showing how it’s done. You must give away your best ideas and thinking before you pitch I break down the exact approach in this episode and what I would have done differently. PS: If you are looking for help landing higher-value clients, you can apply to work with me here: https://social.mattessam.co.uk/coaching-linkedIn
- 1 weeks ago14 min
Stop sending proposals - do this instead
Do you remember the feeling of sending the proposal and then patiently waiting to see if you won the project? What if you never had to feel like that again, and there was a better way... In this episode, I break down why PDF proposals lose projects and what to do instead. I talk about framing, uncovering the real objections and moving people from "let me think about it" to "When do we start?" You can also grab a copy of my One Page Sales Framework which has been used by hundreds of creative founders to close more deals and raise prices. Send me a message on LinkedIn and I will send you a copy back
- 2 weeks ago36 min
Finally Eliminate Procrastination By Making Friends With Your Inner Child
What would it be like if you could eliminate procrastination by improving the relationship with your inner child? Sounds like a strange concept right? That's exactly what happened to Lucio in this session. This episode pulls back the curtain on a real coaching session. What starts as business stress quickly becomes something deeper: a childhood wound, a lonely 6‑year‑old, and a surprisingly simple way to reconnect that unlocks confidence and better decisions. It’s honest, intimate, and practical. You’ll hear the moment Lucio meets that younger part of himself, the 5‑minute practice he commits to, and how a week later things have already shifted. Stick around; this one feels like a chat with a friend that actually helps. Connect with Lucio on LinkedIn https://www.linkedin.com/in/lucio-di-giacinti/ Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattessam/ Apply to work with me 1:1: https://social.mattessam.co.uk/coaching
- 3 weeks ago16 min
Stop playing it safe and unlock your true potential
If you’ve ever found yourself choosing the "safe" path over the one you really want to pursue, this episode is for you. I break down why security is actually an illusion and how to avoid falling into the trap. I've personally found that the energy you bring to what you do, is far more important than what you actually do. When you choose work that lights you up, you’ll find that challenges are just temporary obstacles and opportunities show up in unexpected ways. Consider this episode a gentle nudge to re-examine the choices you’re making: are you chasing security, or are you chasing something that lets you show up fully alive? A small but courageous decision can change everything. I would love to know what you think of this episode. You can connect with me on Instagram @matt_essam or LinkedIn https://www.linkedin.com/in/mattessam/ PS: Next month I'm opening up five spaces to work with me 1:1. If you are interested in finding out more, send me a DM on Instagram or LinkedIn
- Aug 19, 202611 min
When Life Works: Build Your Personal 'Flow' List
Imagine feeling like every day is one of your best days. In this episode, I walk you through my “When Life Works” list: a handful of controllable habits and inputs that reliably make your days feel more energized, grounded, and joyful. No long rituals or 5am fads just practical, personal things you can use to see subtle but real shifts in how you feel day to day. Give it a go and see what changes after seven days. If you enjoyed this please share this episode with a friend. Connect with me on LinkedIn here: https://www.linkedin.com/in/mattessam/
- Aug 12, 202614 min
How to find out what really makes you happy
Humans are terrible at predicting what will actually make them happy. So how do we avoid wasting years of our life chasing things that won't give us what we are actually looking for. Today I'm breaking down "goal renting", which involves deliberately testing a goal in real life before committing years of sacrifice to it. I walk through my own experiment as well as many other examples. Ultimately closing the the gap between what you think you want and what you actually want. You'll learn: Why stress-testing a goal beats logically reasoning your way to it How to compress the time between clarity and experience A simple framework for testing big life goals (more free time, relocating, buying property) in weeks instead of years Why the people who already have what you want are your best and most honest source of information How I reward myself along the way to a long-term goal, instead of only at the finish line Whether you're craving more time, eyeing a lifestyle change, or just chasing a goal you've never actually tested, this episode gives you a practical way to find out if it's really what you want. I'm Matt Essam the business coach to creative studio founders and author of The Creative Studio Roadmap. 🎧 Subscribe for weekly episodes on courage, creativity, and building a business (and life) on your own terms. 🔗 Connect with me on LinkedIn.
- Aug 5, 202623 min
Whose Permission Are You Waiting For?
If you’ve ever felt stuck in your business or life and didn’t know why, this episode might be worth a listen. This week I threw thousands of hours of coaching calls into Claude and one common pattern came up... The one thing that keeps most founders stuck is waiting for permission. Most of us know what to do but we have subconscious patterns that keep us stuck, often waiting for permission from someone that isn't even around anymore. These patterns can show up in your pricing, your sales calls and even your positioning. In this episode I explore how to spot the patterns and break them once and for all. Whose permission are you still waiting for? This episode is a warm invite to look inward, update your script, and get out of your own way so you can do the work you actually want to do. Please hit the subscribe button if you found this useful and share it with a friend.
- Jul 29, 202630 min
Do this if you're struggling to decide
Are you struggling to make a decision or simply feel overwhelmed with options? In this episode, I discuss my own struggles with decision making and break down four principles that have helped me to make decisions faster. Whether you are at a crossroads or just feel overwhelmed with options, these principles might get you unstuck and making better decisions. If you found the episode valuable, please hit subscribe and share it with a friend.
About Creative Courage: The Creative Business Podcast
Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make? Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part in our success as business owners, leaders and creatives. Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges. If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then join us as we redefine what it means to thrive as a creative business owner.
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