Creative Courage: The Creative Business Podcast

Are You Undercharging? Use This Number To Find Out…

April 8, 2026·10 min
Episode Description from the Publisher

It might feel like you’re charging the right amount. Your close rate is good. The business is running smoothly. But what if you could charge more without increasing your hours? Most creative business owners wouldn’t say no to that. And there’s a number most creative founders are missing that can easily tell them whether or not they’re undercharging. In this episode, I share what that number is and how you can apply it. If you’re consistently winning work but you feel too busy, or want to find out if you’re leaving money on the table, this is for you. Covered in this episode: The number that tells you if you’re undercharging. What a healthy close rate looks like. Why a high close rate can actually be a red flag. How to make more money without working more hours. Packaging your offer to prevent taking on underpaying clients. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

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