The Cult of Mezcal w/ Pedro Jimenez

There are more than 175 species of agave native to Mexico — so why is tequila made from just one? To answer that question, you have to understand centuries of tradition, industrialization, and the forces affecting Mexico's native spirits, and today, Pedro Jiménez, founder of Mezonte, joins me to unravel that history and explore one of the world's most fascinating spirits traditions.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us at: info@blisterreview.com to share those or any other thoughts you have about CRAFTED.EPISODE SPONSORS: Momentous: livemomentous.com code: BlisterRELATED LINKS:MezonteViva Mezcal!Pare de SufrirRELATED LINKS: Get Yourself Covered: BLISTER+Order our 26/27 Winter Buyer’s GuideEnter Our Free Weekly Gear GiveawaysTOPICS & TIMES:Pedro Jimenez’s Background (2:01)Pare de Sufrir (14:24)Creating Mesonte (15:35)Mezcal As Culture (15:54)Mezcal vs. Tequila (22:24)Commercialization & Standardization (31:34)Exploring Agave Spirits (56:17)The Mezcal Production Process (48:26)Critique of Denomination of Origin (1:01:47)The Role of Transparency (1:12:27)Viva Mezcal (1:17:55)SEE OUR OTHER PODCASTS:The Blister VaultBlister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.