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Craft to Career: Daily Summaries Delivered
by Elizabeth Chappell
How do I turn my craft into a career? How do I create my dream job, working from home, and doing what I love? How do I grow my Instagram following? How do I earn money with my craft? And the biggest question of all: Can I be successful?
Latest Episodes
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- 1 weeks ago27 min
Should Creative Business Owners Use AI? My Honest Take
Should creative entrepreneurs use AI? In this episode of the Craft to Career Podcast, I'm sharing my personal thoughts on AI and how I'm thinking about it as a quilt pattern designer and small business owner. There's a lot of backlash against AI right now, and much of it is for good reason. I talk through some of the real problems with AI, and how we can share our concerns with our elected officials so our voices are part of the conversation. I also share where AI has been helpful in my own business. As makers and creative business owners, our creativity is the heart of what we do. So how do we stay true to ourselves and our work while still getting the benefits of streamlining the business side? I walk through how I use AI for the tasks that don't need my personal creativity, so I can save my time and energy for the work that does. In this episode: Why so many creatives are pushing back on AI Some of the real concerns with AI, and how to share them with elected officials Where AI has helped me in my quilting business How to stay authentic as a creative entrepreneur while using AI tools Deciding which tasks need your creativity and which ones don't Whether you're all in, firmly against it, or somewhere in the middle, I hope this episode helps you think through what feels right for you and your business.
- 3 weeks ago41 min
From Hollywood Animation to Quilting: Kristy Kay's Colorful Career Change
Kristy Kay of With Love by Kristy is a new fabric designer for Moda Fabrics, but she has been in the art world for a long time. For over a decade, she worked in animation and visual development on films including Hotel Transylvania 2, The SpongeBob Movie: Sponge on the Run, and Smurfs: The Lost Village. As a student of art and color, Kristy understands the emotions that color can bring out. Most recently, she teamed up to create fabric collections inspired by the celebrated artist Mary Blair. In this episode, Kristy shares how she moved from creating for Hollywood to quilting and fabric design. She also tells us about the space she just purchased, where she will teach classes and house the products she sells. In this episode, you'll hear: Why Kristy made the shift from animation to quilting How she learned about color and why she uses it the way she does How the Mary Blair collaboration came about How she is growing her business What you can apply in your own creative business Find Kristy at withlovebykristy.com and on Instagram at @withlove_bykristy.
- 4 weeks ago48 min
Barbie Mills on Pantograph Design, Longarm Quilting, and Growing a Quilting Business
What if you could see how a pantograph will look on your quilt before you ever load it on the frame? Barbie Mills, longarm quilter and pantograph designer behind The Quilting Mill, joins the podcast to share how she built her business and the tool she created to help quilters choose their quilting with confidence. Barbie has loved sewing since she was a little girl and made her first quilt as a teenager. She studied Family and Consumer Science in college and taught in public schools for seven years before turning her love of quilting into a full time business. In 2012, she began longarm quilting by hand, and when she added a computerized system to her studio, she discovered a new passion: designing digital pantographs. Her designs are known for minimal to no backtracking, so they stitch out smoothly and efficiently. Barbie's newest project is her Pantograph Preview Tool. Upload a photo of your quilt, and you can try different pantograph designs, thread colors, and sizes to see what each would look like before you stitch. She also teaches a class for quilters who want to design pantographs of their own. Barbie lives in Utah with her family and is an active member of the Salt Lake Modern Quilt Guild. In this episode, you'll hear: How Barbie went from teaching Family and Consumer Science to running her own quilting business What led her from hand guided longarm quilting to designing digital pantographs Why she designs pantographs with little to no backtracking How the Pantograph Preview Tool works, and how it helps quilters and longarm clients choose a design What it takes to design your own pantographs, and how her class teaches it Barbie's advice for growing a quilting business of your own Connect with Barbie: Website: thequiltingmill.com About Barbie: thequiltingmill.com/pages/about-me Pantograph Preview Tool: https://thequiltingmill.com/pages/preview-tool Pantograph design class: https://thequiltingmill.com/pages/join Etsy shop: The Quilting Mill Instagram: @thequiltingmill
- Sep 18, 202649 min
Why Your Email Promos Aren't Selling (Live Coaching Call with Allison Austin of The Kitschy Creative)
Why Your Email Promos Aren't Selling (Live Coaching Call with Allison Austin of The Kitschy Creative) If you've ever sent a promotional email and gotten silence, or worse, a wave of unsubscribes, this episode is for you. It started with a post in a Facebook group for quilt pattern writers. Allison Austin of The Kitschy Creative shared that despite emailing consistently every week, rotating between tips, personal updates, promos, and blog roundups, her promo emails were getting zero sales and multiple unsubscribes. I asked if she'd be open to working through it together, live, on the podcast. She said yes. In this episode, we go through three of Allison's past emails together, along with her answers to a few questions about her business, and work through real changes she can make, not just to her emails, but to her brand as a whole. In this episode, you'll learn: What to include in your regular emails to keep your list excited to open them Why branding matters just as much as your email strategy, and how to stand out as a designer How to identify and communicate what makes your business uniquely you A few strategies Allison has used to grow her own email list and sales Whether you're a quilt pattern designer or run any kind of creative business, this episode will help you rethink how you talk to your audience, and what makes people actually want to buy from you. Connect with Allison Austin: The Kitschy Creative on Instagram: CLICK HERE Website: CLICK HERE
- Aug 28, 20261h 7m
The Little Green Bean: A Decade of Pivots, Mentors, and Growth
What happens when you build a business, then rebuild it, then rebuild it again? In this episode, we sit down with Missy Luukkonen of The Little Green Bean to talk about a decade of growth that looked nothing like a straight line. Missy started out leaving a retail job to create gnomes and burlap products, and has since evolved her business into selling quilt patterns and running a digital membership. Along the way, she's leaned on mentors at every stage, made bold pivots when something wasn't working, and built a business that reflects who she actually is, not just what was trending. We talk about: How Missy's business has evolved over the past decade, from gnomes and burlap to quilt patterns and membership Why she has consistently sought out mentors, and who hers have been What has driven her decisions to pivot, again and again What she loves most about running her business What's been the hardest part of the journey Missy is genuine, delightful, and refreshingly open about what has actually worked (and what hasn't) to help her grow. If you've ever wondered whether it's okay for your business to change shape over time, this episode is for you. https://thelittlegreenbean.com
- Aug 21, 202645 min
From Idea to Industry Staple: How SewTites Built a Product for Quilters
Quilting is centuries old, so how does a brand-new product become a must-have in an industry that's already full of tools and traditions? In this episode, we sit down with the team behind Sew Tites to find out. SewTites makes magnetic cutting mats and rulers designed to keep fabric steady while cutting, and to make cutting far less painful for quilters with arthritis or hand pain. It's a simple idea on the surface, but one that's become hugely popular in a short amount of time, and the company has more products already out and even more in development. We talk about: How SewTites got started, and the problem that sparked the idea What it actually takes to launch a brand-new product in an industry that isn't new at all How they knew there was real demand before they built the product The marketing strategy that helped SewTites take off What's next for the company, including new products in the works Whether you're a quilter curious about the tools that make cutting easier, or a quilterpreneur wondering how to spot an unmet need in a mature market, this episode is full of takeaways. WEBSITE: https://www.sewtites.com/
- Aug 14, 202637 min
What Pattern Writers Should Know About Selling with QBPN, with Ruth Erdei
If you sell digital quilt patterns, you've probably wondered whether a marketplace is worth it, and what actually goes on behind the scenes to make one work. Ruth Erdei joins the podcast to talk about Quilting Books Patterns & Notions (QBPN), the family business she co-owns, and why she believes so strongly in transparency as a business model. Ruth is a serial entrepreneur, designer, and creative business strategist with more than 20 years of experience building businesses across the craft, creative, and e-commerce industries. Her background spans custom cosplay, crochet, digital products, fashion, quilting, and cross-stitch, which gives her a wide view of both the creative and business sides of the industry. She's the co-owner of QBPN and co-founder of Craft Hatchery, two marketplaces supporting hundreds of independent designers and connecting makers with customers around the world. In this episode, Ruth shares: How she got started with QBPN and how the company has grown How the QBPN business model works and what makes it different from other marketplaces Why pattern writers might consider selling their patterns through QBPN The different revenue streams the company offers designers We also talk about something that doesn't always get discussed: what it actually costs to distribute digital patterns. It's easy to assume digital products have no overhead since there's no shipping or warehousing involved. But platform fees, protecting designers' intellectual property, keeping listings current, customer support, marketing, and ongoing file management all take real time and resources. Ruth talks through what that investment looks like at QBPN and why supporting and protecting designers is central to how the company operates. If you're a pattern designer weighing where to sell, or just curious how a marketplace like this runs behind the scenes, this episode is worth a listen.
- Aug 7, 202630 min
Eli McCann on Writing "Stitched": Quilting, Comedy, and the Drama of a Sewing Circle
Eli McCann on Writing "Stitched": Quilting, Comedy, and the Drama of a Sewing Circle What happens when a group of older women who quilt together also happen to be full of secrets, rivalries, and sharp opinions? Author Eli McCann joins the podcast to talk about his debut novel, Stitched, a comedic look at a fictional quilting group and all the drama that unfolds within it. Eli is a lawyer by profession and writes a humor column for the Salt Lake Tribune. Stitched is his first novel, and the idea came straight from his own family. His mom has quilted for years and been part of the same quilting group for most of that time. Eli grew up playing under the quilts she and her friends made together, long before he had any idea how much material was sitting right there in that sewing room. The book took shape after one dinner conversation, when his mom told him, "You won't believe all the drama in the quilting world," and spent the next few hours proving it. His husband was the one who suggested he turn it into a novel. In this episode, Eli talks about: The real conversation that sparked the idea for Stitched Why he pushed back when publishers wanted a younger main character and a romance subplot Writing older women as complex, funny, and entertaining without needing a love story to carry the book What it's been like watching quilters respond to a book that hasn't even released yet Stitched isn't out yet, but it's already generating buzz in the quilting community. Tune in to hear how a lifetime spent around quilters became the foundation for Eli's first novel. LINKS: Order the book: https://www.torreyhouse.org/stitched-mccann Eli's website: https://www.itjustgetsstranger.com/
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