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Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week: Daily Summaries Delivered
by Sas Petherick
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- 4 weeks ago27 min
Scatter Your Seeds: Ways to market your Coaching Offer right now (without social media)
Marketing your coaching doesn’t have to mean posting more on social media. In this ep, I’m sharing a load of creative ways to get your work in front of the right people, that are creative, proven and designed to suit your preferences. If your marketing feels a bit stuck, inconsistent, or overly reliant on socials, this will give you plenty of grounded ideas to start experimenting with straight away. AND if you would prefer to never market in public, you can still have a full practice of...
- Apr 12, 202627 min
Let's talk about the most underrated skill of coaching
Running a coaching practice is honestly just one decision after another! And most advice about decision-making assumes there’s a right answer - if you just think harder, plan better, or get clearer - you’ll land on it. But what if the real work isn’t finding the answer…it’s expanding your capacity to hold nuance? In this episode, I’m exploring how our work as coaches and business owners is full of nuance, but this is a rarely commented-on skill! If you want to know why you feel overwhelmed by...
- Apr 5, 202635 min
How to Build a Coaching Business from a €35 Workshop with Vicky Schilling
If you’ve ever wondered whether you’re overcomplicating this whole “build a coaching business” thing, this episode is for you! I’m joined by Vicky Schilling: Trust Yourself Coach, author, and someone who has been building her business for over a decade. What I love about this conversation is how easy and ordinary Vicky's beginning is. A €35 workshop… and a willingness to respond to what people actually needed. Vicky generously shares her experience of what it really looks like to build ...
- Mar 30, 202628 min
How Do You Know If You’re Ready to Go All In on Coaching?
Last week, on a sales call, a really experienced leader + trained coach asked me a question I hear all the time: “How will I know when I’m ready to go all in on Coaching?” And I’ve been thinking about it ever since! Because here’s the truth — you might not ever feel ready. At least, not in the clean, certain, fear-free way you might be hoping for. In this episode, I’m sharing a personal story about my own “all in” moment, the psychology of regret (and why it keeps us stuck), and the subtle se...
- Mar 23, 202626 min
Five reasons you need some sexy biz goals (even if you hate goals!)
Set big hairy goals, be consistent, push through. Goals can be... exhausting. But what if the 'problem' was the approach we've been told to take? In this ep we are talking about setting goals that light you and your biz up - even if you’re navigating self-doubt, feeling some resistance, or have a complicated relationship with follow-through. We’ll explore the five things that make a goal actually doable - from choosing something juicy, to the research-backed truth about why being hard o...
- Mar 16, 202623 min
You’re Not 'Just a Coach' You’re a Leader
Many coaches resist the word leader. But what if the problem isn’t leadership itself — it’s the narrow model of what leadership looks like? In this episode, I make the case that all coaching is leadership work. I explore a simple but powerful idea: you’re not “just a coach” — you’re a leader. Through every coaching conversation, you help people question assumptions, reclaim their agency, and step into a bigger relationship with their own lives. That’s a profound form of leadership — even if i...
- Mar 8, 202657 min
The Fall of the Coachfluencer with Lianne Raymond + Bridgette Boudreau
Something a little different for you today! This is the farewell episode of the Three OG Coaches Talking Shop podcast that I have co-hosted with Lianne + Bridgette. 21 episodes ago, we began with a conversation called The Rise of the Coachfluencer - where lifestyle content, product placement, and aspirational horseshit were masquerading as coaching. In this episode, we address the fall of so many characters from the coachfluencer pyramid. As we see “gurus” being named in The Files, bein...
- Mar 2, 202625 min
Operationalising Hope: what the Green Party win can teach us about successful launches
What does a political campaign have to do with your next launch? Quite a lot, actually! In this episode, I unpack the fantastic UK Green Party by-election campaign and what this teaches us coaches about launching successfully. If you’re preparing to launch later this year (or quietly recovering from one that didn’t land the way you hoped), this is your reminder that you’re not just running a 10-day sales sprint: you’re building a campaign. The most successful launches are rooted in your value...
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About Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week
My personal Substack courageandspice.substack.com
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