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Competitive Edge Podcast: Daily Summaries Delivered
by Brian Covey
The Competitive Edge podcast – where champions aren't just born, they're made. Hosted by Brian Covey – former pro athlete turned high-performance executive, speaker, and coach who's mastered the art of staying at the top of the game. He'll bring you trailblazers, industry leaders, and game-changers who push boundaries, break limits, and never settle for less. From achieving peak performance to building an unstoppable mindset, the Competitive Edge podcast is your ultimate guide to rise, compete, and win in every area of your life. So ask yourself… are you ready to find your edge?
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- 3 weeks ago13 min
The Fulfillment Factor: Redefining Success Beyond Money and Titles :: Ep
What if you hit every goal on your success scoreboard—income, title, house, car—only to realize it didn’t fix your health, your relationships, or your peace? In this episode, Brian unpacks the Fulfillment Factor: the gap between the life you thought “winning” would give you and the life you actually want. Drawing from his journey from corporate ladder climbing at Wells Fargo to his season at Cross Country Mortgage and life as a dad, he shows how to move from chasing status to building a life by design. You’ll hear why so many high achievers in business, mortgage, and real estate wake up frustrated after “making it,” and how to realign your work with service, purpose, and family. Brian talks about being present at his kids’ games, running with his son, investing in health, and modeling the kind of life you actually want your children to live. He also explores how faith, gratitude, and protecting your peace (inspired by Trent Shelton) can transform your definition of success. If you’ve ever said, “When I get there, then I’ll be happy,” this episode will challenge you to rewrite that script and connect success and fulfillment today—not 5 or 10 years from now. Timed highlights (chapter suggestions): 0:00 – Are you “winning” but still not fulfilled? 2:15 – Chasing titles, money, and the corporate ladder at Wells Fargo 4:10 – Why the dream business or production level doesn’t fix your whole life 6:00 – Life by design: loving your team and environment at Cross Country Mortgage 7:30 – Family, fitness, and being present: kids’ sports, travel, and setting the example 9:10 – Quitting drinking, prioritizing health, and what your kids actually notice 11:00 – Sales, service, and the X-factor of aligning your work with helping others 13:00 – From impressing people to serving people: shifting your scoreboard 14:45 – Faith, protecting your peace, and lessons from Trent Shelton 16:00 – Redefining success: your personal scoreboard and living in “flow” 17:30 – Daily gratitude, attacking today, and stacking small wins 19:00 – The challenge: connect success and fulfillment on your terms SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Aug 14, 20261h 4m
From Foster Care to Fortune: How Tenacity Built a Navy Leader, Real Estate Empire, and Global Speaking Platform | Mike Little
In this power-packed conversation, Navy veteran, foster child, and entrepreneur Mike Little walks through his journey from homelessness, addiction in the family, and military turbulence to building multiple seven-figure businesses and becoming a TEDx speaker and bestselling author of Be Tenacious. He reveals how “unguided tenacity” nearly broke him, how he learned to aim his intensity, and why you’re never “too intense” when your energy is guided with purpose. We dive into his time in the Navy, launching a billion-dollar real estate brokerage during COVID, healing from divorce and family loss, discovering mentors like Coach Burt, Ed Mylett, and Eric Thomas, and creating his own conference, Determine Your Destiny. If you’re in the middle of a storm and wondering how to keep going, this episode gives you a real-world blueprint for sustained, superior resilience in your faith, family, and finances. 0:00 – Mike Little intro: Navy vet, TEDx speaker, bestselling author of Be Tenacious, real estate entrepreneur 1:34 – Why Mike chose the path of personal development and storytelling after a rough childhood 2:30 – Born into addiction, neglect, abandonment, and foster care: building resilience in real time 3:40 – Finding father figures in icons: Michael Jordan, Mike Tyson, Ali, Arnold, Stallone 4:47 – Meeting Coach Burt off a random Facebook post and investing $20K on the spot 5:40 – From zero to first book and number-one bestseller in six months 6:10 – How Mike landed Eric Thomas for his first book launch webinar 7:43 – The core of his TEDx talk: “You’re not too intense, it’s unguided tenacity” 8:40 – Being labeled “too serious” vs understanding where your intensity comes from 9:50 – The Law of Tenacity: power of sustained, superior resilience in every area of life 10:55 – Directing your energy: why people mislabel your drive as anger, hate, or obsession 11:50 – “There are no losses, just lessons” – using accountability to re-aim your energy 13:00 – Why experience density matters more than age: 38 years, but a lifetime of storms 14:11 – How pain forges your unique gift and makes you qualified to help others 15:06 – Reprogramming your language: from victim mindset to “this happened for me” 16:09 – Early role models: Muhammad Ali, Colin Powell, and learning to communicate with power 17:15 – 20+ years of speaking without knowing it: leadership, training, and presentations in the Navy 18:00 – Deep dive into self-development: Jim Rohn, Les Brown, Ed Mylett, Eric Thomas 18:43 – “Don’t wish it were easier, wish you were better” – the Jim Rohn line that changed everything 19:33 – How growing up around “the trap” shaped his hunger and relatability 20:19 – Struggle is not limited by race, creed, or background: why your story still qualifies you 21:00 – 15–20 years of self-development without a roadmap – and how the Navy became his classroom 21:45 – Divorce, Navy legal battles, COVID, and losing both parents and a sister: stacked storms 22:39 – Meeting his grandfather at 36 and discovering eerie parallels: Navy, real estate, author, title company 23:46 – Legacy and leadership: becoming the patriarch and example for his family 24:13 – How Ed Mylett’s “I’m the one” message broke him open at a conference 25:20 – Hiring his coach after that conference and then losing his father seven days later 26:10 – “This stops now”: the decision to pursue his dream and tell his story 26:36 – First-ever meeting with his grandfather at 85 and the generational blueprint revealed 27:46 – How his grandfather wrote the foreword to Mike’s book from his deathbed 28:18 – Sister’s sudden death 10 days before his TEDx talk: Westminster Avenue “coincidence” 29:15 – Choosing celebration over mourning and sending people off with dignity 30:10 – Why his story isn’t a gimmick or framework: “This is my life” 30:50 – Working with Coach Burt, Rene Rodriguez, Rory Vaden, Ed Mylett, and Eric Thomas to shape the message 31:27 – “I can help you”: why you’re most powerfully positioned to serve who you once were 32:11 – The theology of storms: why God/faith puts you through seasons to qualify you 32:43 – Business pivot: leaving the Navy after 14 years for real estate and entrepreneurship 33:17 – Doing real estate on the side in the Navy: multiple jobs to support a young family 34:10 – From construction worker to agent: spotting the guy in the BMW and asking better questions 35:00 – Becoming a top producer from the middle of the ocean: 3–5M a year while deployed 35:45 – Why he left the Navy even after “winning” his case: refusing to be tolerated, not celebrated 37:21 – The two books that pushed him out: Grant Cardone’s “Sell or Be Sold” and Dean Graziosi’s “Millionaire Success Habits” 38:30 – Realizing everything in the Navy was sales – and that
- Jul 10, 202610 min
Train For The Life You’re Praying For: Body, Mind, and Character :: Ep 216 Competitive Edge Podcast
In this solo episode, Brian unpacks the idea of training for the life you’re praying for instead of just hoping things will change. He shares how physical fitness, mental conditioning, and uncompromising character work together to expand your capacity, attract new opportunities, and sustain a higher level of impact in business, faith, and family. Brian dives into his own journey through Iron Tribe and CrossFit, the power of daily workouts to build resilience, and why your body often becomes the gateway to strengthening your mind. He also discusses the importance of reading, learning about money, understanding the economy (especially for mortgage professionals), and why your income rarely outgrows your thinking for very long. Finally, he addresses character as the ultimate separator, how hidden flaws can kill teams and culture, and why getting crystal clear on the life you truly want allows God to bless and expand your capacity. Share this episode with someone who’s hungry for the next level and ready to start training for the life they’ve been praying for. Timed Highlights: 0:00 – Why you must train for the life you’re praying for 1:05 – Training your body: Iron Tribe, CrossFit, and building daily discipline 2:40 – How physical workouts spill over into mental toughness 3:45 – Training your mind: books, podcasts, visualization, and growth mindset 5:05 – “Your income rarely outgrows your thinking” and why study matters 6:20 – Mortgage pros: understanding rates, the 10-year, and the economy 7:10 – The fatal flaw of high-performers: character when no one is watching 8:15 – Dealing with “cancers” on the team and extreme ownership 9:10 – Getting clear on the life you actually want, not what social media sells you 10:15 – Family, fitness, faith, and expanding capacity for greater impact 11:30 – How God uses people, podcasts, books, and events to shape your life 12:30 – Final challenge: What are you training for and what needs to change today? SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Jun 26, 202612 min
Mid-Year Gut Check: Run the RACE Framework to Win Q3 :: Ep 215 Competitive Edge Podcast
It’s halftime. Are you where you thought you’d be by mid-year? In this solo episode, Brian walks you through his RACE framework (Reset, Alignment, Commitment, Execution) so you can get brutally honest about where you are, refocus on what matters, and build a focused 90-day sprint that actually moves the needle. You’ll learn how to reset by reflecting on your real wins so far, get aligned by matching your calendar and bank account to your stated priorities, move from being merely “interested” to truly committed, and finally execute at a higher level by sharpening your skills and closing the gaps in your process. Whether you’re in mortgage, real estate, or building a business in any industry, this is your mid-year gut check and playbook for the second half of the year. Timed highlights 1:10 – The power of gratitude and recognizing wins you’ve already created 2:20 – Introducing the RACE framework: Reset, Alignment, Commitment, Execution 3:48 – R: Reset – reflecting on investments, health, business and team growth 5:05 – Refocusing your priorities for the next 90-day sprint 6:10 – A: Alignment – how diluted focus creates diluted results 7:20 – Matching your calendar and bank account to what you say matters 7:43 – C: Commitment – the danger of being merely “interested” 9:00 – Rating your commitment across faith, family, fitness and finances 10:05 – Avoiding the trap of being “seduced by success” at mid-year 11:00 – E: Execution – why skills, coaching and personal development matter 11:32 – Identifying your execution gaps and conversion “leaks” 12:05 – Using your unique gifts to serve people and stack daily wins 12:28 – Halftime pep talk and how to use the RACE framework with your team SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Jun 19, 202654 min
Compete Without Burning Out: Mental Toughness Secrets with Dr. Haley Perlus :: Ep 214 Competitive Edge Podcast
Are you really competing…or just participating? In this episode of the Competitive Edge Podcast, Brian Covey sits down with sports psychologist Dr. Haley Perlus (20+ years working with elite athletes and corporate high performers) to break down how top performers think, train, and handle pressure without burning out. You’ll learn: - The difference between true competition vs toxic comparison - How to re-ignite your competitive fire in business, fitness and life - Simple “mental games” to push for one more rep, one more email, one more call - How to use flow, arousal, and control zones to perform on demand - Practical one-liners you can use to instantly shift your mindset - How to build a healthy relationship with failure and past setbacks - Why focus is a superpower in an age of AI and information overload - The difference between being emotional vs performing with emotion - How to anchor your identity in who you are, not just in your roles and titles If you’ve ever felt like you “used to be competitive” or that your mindset is the only thing keeping you from your next level, this conversation will give you the tools to get back in the arena. No matter if you’re an athlete, entrepreneur, sales leader, or parent, you’ll walk away with practical phrases, frameworks, and stories you can use today. 2:17 – Dr. Haley Perlus on why competition gets a bad rap 3:25 – Coopetition: Thanking your opponent and using competition to elevate your game 5:22 – How to start competing again when you feel “off your game” 6:22 – Micro-challenges: five more emails, a few more reps, one more call 10:06 – Flow, arousal and control zones explained in simple terms 11:45 – Bike ride story: choosing arousal vs control and finding another gear 12:58 – Can mental toughness really be trained, or is it just talent? 14:28 – Reps, visualization, and planting “thought seeds” in your brain 17:19 – “Neurons that fire together wire together” and why one-liners work 17:55 – Family mantra: “We do hard things” and how to use phrases under pressure 18:58 – Powerful one-liners: “Let’s see what can happen when I…” and “What does this moment need from me?” 21:22 – Stuck on outcomes? How to shift back to process and your strengths 23:20 – Finding your top 3 strengths without personality tests 25:16 – Why too many options kill performance (psychology of persuasion) 27:27 – Making peace with past failures: informational vs nonsense 30:04 – Processing emotions vs overanalyzing game tape 31:15 – Social comparison vs real competition in the Instagram era 33:58 – AI, noise, and why focus is now an elite competitive advantage 36:04 – Concentration as the underrated mental skill for high performers 37:57 – “Not for me” focusing cue and the For Love of the Game “clear the mechanism” moment 39:02 – Teaching kids to refocus and compete in chaotic environments 40:52 – Emotional vs performing with emotion: using anger and energy wisely 42:26 – Butterflies in formation: turning nerves into fuel 43:47 – Pressure as an invitation: the $100 ski race story that changed Haley’s life 46:26 – When to drop unnecessary pressure and when to embrace it 48:29 – Coaches who bet on you before you believe in yourself 49:54 – Rebuilding confidence: writing down your wins and proof 51:11 – Identity vs roles: who you are beyond titles, careers and seasons 52:27 – Applying your core identity to every role in life 53:30 – Brian’s closing challenge: take one idea, implement it, and go compete SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Jun 12, 202613 min
Borrowed Belief: How Mentors Help You Break Through Limiting Beliefs :: Ep 213 Competitive Edge Podcast
In this solo episode, Brian unpacks the concept of "borrowed belief" and how the right mentors, coaches, and leaders can help you create your next big breakthrough. He shares personal stories from his early days at Wells Fargo to building a new team from scratch, and explains how surrounding yourself with the right people can transform your faith, family, fitness, and finances. You’ll learn how to spot limiting beliefs, why aggressive patience matters, and how to step into rooms where people see more in you than you currently see in yourself. If you’ve ever felt stuck, this episode will help you borrow belief until you fully believe it’s possible for you. 1:10 – The people who pull you out of tough seasons and change your perspective 2:20 – Lessons from mentors, Wells Fargo, and learning P&Ls and leadership 3:58 – Borrowing belief in wealth building and investments with real examples 5:05 – The missing step: believing it is possible for you, not just others 6:10 – Faith, family, fitness, finances: where limiting beliefs are holding you back 7:26 – Getting in rooms where people dream bigger and see your potential 8:15 – Aggressive patience: stacking daily wins and playing the long game 9:10 – Every setback prepared you for this season and what’s ahead 10:10 – Why this podcast exists and how you can help it impact more people SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Learn more about your ad choices. Visit megaphone.fm/adchoices
- Jun 12, 202611 min
Borrowed Belief: How Mentors Help You Break Through Limiting Beliefs :: Ep 213 Competitive Edge Podcast
In this solo episode, Brian unpacks the concept of "borrowed belief" and how the right mentors, coaches, and leaders can help you create your next big breakthrough. He shares personal stories from his early days at Wells Fargo to building a new team from scratch, and explains how surrounding yourself with the right people can transform your faith, family, fitness, and finances. You’ll learn how to spot limiting beliefs, why aggressive patience matters, and how to step into rooms where people see more in you than you currently see in yourself. If you’ve ever felt stuck, this episode will help you borrow belief until you fully believe it’s possible for you. 1:10 – The people who pull you out of tough seasons and change your perspective 2:20 – Lessons from mentors, Wells Fargo, and learning P&Ls and leadership 3:58 – Borrowing belief in wealth building and investments with real examples 5:05 – The missing step: believing it is possible for you, not just others 6:10 – Faith, family, fitness, finances: where limiting beliefs are holding you back 7:26 – Getting in rooms where people dream bigger and see your potential 8:15 – Aggressive patience: stacking daily wins and playing the long game 9:10 – Every setback prepared you for this season and what’s ahead 10:10 – Why this podcast exists and how you can help it impact more people SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Jun 5, 202647 min
Why Self Storage Beats Multifamily: Niches, SBA Money, and Lifestyle Freedom with Joe Downs :: Ep 212 Competitive Edge Podcast
Entrepreneurs are told to chase more “doors” in real estate, but what if you’ve been playing in the wrong asset class? In this episode of the Competitive Edge Podcast, Brian sits down with storage entrepreneur Joe Downs to unpack why self storage and storage niches can beat traditional residential and multifamily on cash flow, scalability, and quality of life. Joe shares how he escaped “shiny object syndrome” by niching down into storage, then going deeper into pro storage, boat/RV storage, truck parking, and industrial outdoor storage (IOS). He explains why now is one of the best times to buy storage based on real trailing-12 performance, how SBA loans give storage investors an unfair advantage over multifamily, and why storage delivers strong returns without the 2 a.m. toilet calls. If you’ve ever thought about getting into real estate, are tired of fighting over the same red-ocean multifamily deals, or want more freedom and less tenant drama, this conversation will open your eyes to the “blue ocean” of storage. Timed Highlights:1:20 – Joe’s journey into storage and discovering “niches within the niche”3:35 – From self storage to pro storage, boat/RV, small bay flex, parking, and IOS5:00 – How e‑commerce and logistics are driving massive demand for storage and truck parking8:06 – Why there’s never been a better time for self storage (and why everything’s “on sale”)10:29 – Real student case study: turning $64K and $115K into seven-figure storage assets12:26 – The SBA advantage: 90% financing and why multifamily can’t compete13:59 – Multifamily vs. self storage: down payments, headaches, and upside compared16:05 – “Blue ocean” vs. “red ocean” investing and why door count is the wrong metric18:08 – Tax advantages: cost segregation and depreciation in storage vs. residential19:56 – Why storage revenue is more flexible: dynamic pricing and monthly contracts21:40 – The “gym membership” effect and why self storage customers rarely move out22:42 – Quality of life: no emergencies, minimal drama, and tech-enabled management24:19 – Extra profit centers: insurance, late fees, boxes/locks, U-Haul, propane and more26:22 – RV parks and why Joe is intrigued by short-term, high-margin “mini Buc-ee’s”29:58 – The shocking supply-demand gap in boat/RV storage (600K vehicles vs 20–25K spots)31:35 – The “silver tsunami”: 2.4M small businesses changing hands and what it means for storage32:40 – Practical ways to find deals: brokers, off-market owners, Google Maps, NAICS codes39:35 – How the Storage Moguls Academy uses AI to compress years of learning into weeks43:58 – Relationship-based deal flow: why Joe nurtured a seller for three years to close a deal SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
About Competitive Edge Podcast
The Competitive Edge podcast – where champions aren't just born, they're made. Hosted by Brian Covey – former pro athlete turned high-performance executive, speaker, and coach who's mastered the art of staying at the top of the game. He'll bring you trailblazers, industry leaders, and game-changers who push boundaries, break limits, and never settle for less. From achieving peak performance to building an unstoppable mindset, the Competitive Edge podcast is your ultimate guide to rise, compete, and win in every area of your life. So ask yourself… are you ready to find your edge?
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