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by Valerian Hrala
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- Apr 24, 20241h 13m
Ditching the 9-to-5 to Launch a Coffee Roasting & Retail Business with Mable & Ming - Moonwake Coffee
In this episode of the Coffee is Me podcast, Valerian interviews Mabel and Ming from Moonwake Coffee. They discuss their first sip of coffee, their professions, and why they decided to start a coffee company. They also talk about the meaning behind the name Moonwake and their sales channels, including direct-to-consumer, farmers markets, and wholesale. They highlight the importance of building relationships with customers and the benefits of being part of the coffee enthusiast community. They also touch on the challenges and rewards of starting a business and the importance of finding meaning in their work. MoonWake Coffee Roasters focuses on delivering excellent coffee experiences to customers through their micro-lot offerings and commitment to quality. They have a unique approach to roasting, offering a range of roast levels and highlighting the farm name in their coffee lineup. The founders are passionate about the customer experience and wanted to create a positive and transparent environment. They made the decision to invest in a Cybertruck as a mobile coffee truck to solve problems, attract customers, and provide a unique experience. The biggest challenges for entrepreneurs are starting and dealing with uncertainty. It's important to take action and have a problem-solving mindset. MoonWake Coffee Roasters can be found online and at the Cupertino Danza College Farmers Market, with plans to open a cafe and roastery in West San Jose. Chapters00:00 Introduction and First Sip of Coffee02:41 Professions and Decision to Start a Coffee Company08:18 Should You Leave Your Job to Start a Coffee Business?16:20 The Meaning Behind the Name Moonwake Coffee25:25 How to Find your First Customers58:09 Thoughts on Sourcing and Creating a Coffee Portfolio01:01:58 One vs Wide Range of Roast Degrees01:04:42 About Quality and the Customer Experience01:09:22 What Makes or Breaks a Coffee Business? Embrace Uncertainty This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com
- Mar 5, 202450 min
Two Women Shaping the Mexican Specialty Coffee Culture, Tueste Café - Veracruz, Mexico
In this conversation, Mariana Moreno from Tueste Café in Mexico shares insights into the Mexican specialty coffee scene and the growth of specialty coffee in the country. Mariana discusses the challenges and opportunities of being a woman in the coffee industry and the unique aspects of their coffee company, which includes a coffee school and a coffee shop. She also talks about their approach to sourcing coffee cherries then processing them themselves using their own processing style. Mariana shares their sales strategies and target audience, as well as the challenges of selling coffee to restaurants and hotels. In this conversation, Valerian and Mariana Moreno discuss the challenges of making coffee in restaurants and introduce a potential solution called the XBloom machine. They also explore the importance of roasting coffee to customer preferences and the influence of Mexican culture on coffee profiles. Mariana shares her vision for the future of Tueste Café and her personal growth as a coffee trainer. TakeawaysThe Mexican specialty coffee scene has been growing in the past decade, with a focus on quality and innovation in processing methods.Being a woman in the coffee industry can present challenges, but there is a growing community of women supporting and empowering each other.Selling coffee to restaurants and hotels can be a challenge, but there is an opportunity to educate and provide better quality coffee to these establishments.Social media, particularly Instagram, has been an effective sales tool for Tueste Café, along with word-of-mouth recommendations. For Tueste Café, roasting coffee to customer preferences is important for providing a personalized coffee experience.Mariana aims to make Tueste Café a reference in Mexico for coffee and coffee machines, while also becoming an SCA trainer. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com
- Jan 29, 20241h 8m
Mom 'n 'em Coffee Brings Specialty Coffee to Cincinnati, OH - Start Coffee Business Podcast
In this episode, Austin and Colin from Mom and M Coffee share their journey from San Francisco to Cincinnati and the challenges they faced in opening their coffee shop. They discuss their decision to start roasting their own coffee and the process of choosing a roaster. They also talk about the benefits of owning their real estate and the foreign concepts they introduced in Cincinnati. Finally, they explain their coffee offerings and how they make decisions for their portfolio. In this conversation, Valerian and Colleen discuss various aspects of the coffee business, including coffee blends and single origins, the cost and quality of espresso, tips for starting a food business, the importance of passion and entrepreneurship, and future plans for both the business and the host. TakeawaysCoffee blends and single origins offer different flavor profiles and can be used in various brewing methods.The cost of espresso can be higher due to the quality of the beans and the complexity of the blend.Passion and entrepreneurship are essential for success in the food industry.Starting a food business requires hard work, dedication, and a focus on financial management.Future plans for the business include consistent quality, growth, and bridging the gap between farmers and consumers.Consider to own your real estate when launching a businessChapters00:00 Introduction and First Coffee Memories03:14 From San Francisco to Cincinnati06:34 Starting Mom and M Coffee09:30 Challenges of Opening Mom and M Coffee13:42 Joining the Mom and M Coffee Team16:05 Starting with an Airstream Trailer19:32 Introducing Foreign Concepts in Cincinnati21:55 The Offerings at Mom and M Coffee25:12 The Decision to Start Roasting29:15 Learning to Roast and Choosing a Roaster36:19 The Benefits of Owning Real Estate45:01 Roasting Portfolio and Decision-Making45:30 Introduction to Coffee Blends and Single Origins50:00 The Cost and Quality of Espresso52:06 Tips for Starting a Food Business56:23 The Importance of Passion and Entrepreneurship01:01:07 Future Plans for the Business01:04:01 Future Plans for the Host01:07:21 Where to Find Coffees.me This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com
- Oct 11, 20231h 16m
How Billy Li Generates $15,000 Monthly with a 20-Hour Workweek at Hydrangea Coffee
In the bustling world of specialty coffee, where the beans tell stories and the aromas transport you to distant lands, one brand has been quietly brewing a storm, not just in a cup, but in the entrepreneurial world as well. Welcome to the universe of Hydrangea Coffee, a small specialty coffee brand that has managed to blend the rich notes of passion, quality, and smart business into a delectable brew of success.A Sip into Billy’s JourneyBilly, the brain behind Hydrangea Coffee, didn’t always tread the coffee beans' path. His journey, deeply rooted in the logical realms of software engineering, took a flavorful turn when his passion for roasting coffee beans began to simmer through his professional life. But what was it that percolated this shift from codes to coffee?Billy’s first sip into the coffee world wasn’t merely about the beverage; it was an exploration into the myriad profiles that each bean presented, a diversity that mirrored the various coding languages he worked with. His curiosity piqued, and what started as a side project to experiment with different coffee profiles, gradually brewed into a business that not only satisfied his creative palate but also carved a niche in the specialty coffee market.The Essence Behind the NameThe name "Hydria," inspired by the ancient Greek vessel used for carrying water, symbolizes not just the fluidity and essence of coffee but also reflects Billy’s journey of pouring his creativity and expertise into a vessel that carries the rich, bold, and unique profiles of his coffee to the world.Brewing Profit with PassionHydrangea Coffee, while being a beacon of quality and uniqueness in the coffee world, is also a testament to how a side gig, when brewed with passion and smart financial planning, can pour out substantial revenue. With just 20 hours of work per week, Billy manages to steam up a whopping $15,000 in revenue, showcasing that when passion and profession blend, it results in a rich, rewarding brew.A Brand that Speaks Volumes with its BeansHydrangeaCoffee doesn’t just stop at being a specialty brand; it echoes the philosophy that quality and uniqueness can be more than just a business model. For Billy and Hydrangea, these coffees are an interesting venture, a journey where each bean is curated, roasted, and presented not just as a beverage but as an experience to be savored, especially by those who have a palate for fine dining and high-end wines.A Future Steeped in Expansion and ConnectionWhile Hydrangea primarily sells through their website and a local café, utilizing a consignment model, the future holds plans of expanding their wholesale channels, reaching out to a larger volume of customers, and continuing to explore and present unique and funky coffees to the world.Billy believes in the potential that younger generations and cultures, which were not traditionally steeped in coffee-drinking, bring to the table. They are open, willing to pay for an experience, and appreciate the nuanced art of specialty coffee making.In a world where every sip tells a story, Hydrangea Coffee, and Billy have managed to create a narrative that goes beyond just a beverage. It’s a tale of passion, smart entrepreneurship, and a belief that quality, when presented rightly, finds its connoisseurs.As Hydrangea looks towards the future, with plans to establish personal connections through trade shows and festivals, and enhance customer communication through newsletters and emails, one thing remains certain - every bean, every sip, and every customer will always be a cherished part of their journey. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com
- Jun 12, 20231h 24m
From a humble coffee trailer to five coffee shops with Sameer Shah - Voyager Coffee
In this episode, Sameer takes us back to the origins of Voyager Coffee, a concept born out of a desire to revitalize their city, San Jose. As natives of the area, Sameer and his partner Lauren noticed a trend of friends and acquaintances leaving for more exciting urban centers. Determined to inject vibrancy into their hometown, they envisioned Voyager Coffee as a catalyst for community-building and a hub of creativity. With a humble beginning as a coffee cart, Sameer and Lauren's dream gradually took shape. They poured their hearts and souls into their venture, starting with a meager three-kilo San Franciscan roaster in a garage. Despite the challenges they faced and the financial hurdles along the way, their dedication to quality and the farm-to-cup experience propelled them forward. Join Sameer as he discusses the pivotal moment when Voyager Coffee transitioned from a multi-roaster model to establishing their own roastery and chain of five coffee shops. Discover the motivation behind this bold move, driven by a desire to be closer to the source and have a direct impact on the coffee they served. Witness their journey of growth, from a small-scale operation to a multi-location coffee empire, with beautifully designed cafes that have become iconic in the South Bay area. Through this conversation, you'll gain insights into the intricacies of running both a cafe and a roastery under one umbrella. Sameer shares the challenges they faced, the complexities of managing hierarchical lines of communication, and the financial considerations that come with expanding their business. Learn from their experiences and discover valuable lessons for aspiring coffee entrepreneurs. If you're passionate about specialty coffee, community-building, or the entrepreneurial spirit, this podcast episode is a must-listen. Course: Sameer Shah will be sharing his extensive knowledge on "How to Start a Coffee Shop" as a course instructor at the esteemed Boot Coffee campus. Gain valuable insights and practical tips from Sameer, who has firsthand experience in building and growing Voyager Coffee. Don't miss the opportunity to learn from a true industry expert and take your coffee shop dreams to new heights. Ready to be captivated? Tune in to the podcast now and unlock the secrets to building a thriving coffee business with Sameer Shah of Voyager Coffee. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com
- Mar 27, 20231h 13m
There is a future in selling expensive specialty coffee with Erich Joiner from goodboybob coffee
In this episode, we chat with Erich Joiner, founder of goodboybob coffee in Los Angeles, California. GBB has gained a reputation for sourcing the world's best coffees, including top lots from Cup of Excellence.Initially catering to his friends and colleagues in the film industry, Erich's passion for specialty coffee was sparked by the unique flavors and aromas he encountered. We explore how he manages to sell these high-end coffees and how GBB's hard-to-find location in Santa Monica adds to its allure.As a filmmaker and race driver who never drank coffee, Erich shares his journey of learning to roast and select the perfect coffees for his portfolio. He also talks about his bold mission to bring his coffee to rural America and his promising initial trials.This episode is a departure from the norm, as Erich's goal is to have fun rather than make a profit. In a world tired of generic brands, unique and quirky experiences are increasingly valued. Find out how GBB fits into this trend by tuning in!Enjoy the episode! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com
- Nov 5, 20221h 56m
How to start a legendary coffee roaster in California with Hiver van Geenhoven - Chromatic, California
How and why did Hiver start Chromatic coffee? His origin story is really inspiring. So many people say “this is what I want to do,” but what are you ready to give up? Would you give up your comforts, free time, and risk your financial security?Difference in doing business in the central EU and USA. What kind of personality you have to be in order to become an entrepreneur? In this episode we will discuss two very different worlds of entrepreneurship.When it comes to roasting and packaging, custom modifications are in the DNA of the company. Chromatic is well known for its variety of packaging designs. What is their secret? How can they have limited edition designs on their packaging? Hiver opens up about the benefits and efficiency of hot stamping and tells us about their modification on the hot stamping machine which helps them stay relevant.Our wide-ranging conversation answers such questions as where Chromatic get its coffee and why they offer robusta; tips on how to buy coffee Direct Trade, and whether coffee importers are your best friends or your foes. Hiver also has suggestions on where to get money for starting your coffee roasting business and what it means for your future ownership.Coffee Review scores were very helpful for Chromatic at the beginning. This customer-oriented service attracts plenty of controversy in the industry, but the truth is, these scores help customers to understand your product and will influence your sales.Finally, we discuss Chromatic’s very interesting and engaging website reward program. Find out from Hiver whether this program has been worth the investment. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com
- Sep 16, 20221h 35m
Starting a farm-to-cup coffee shop at a college campus with Sebastian Ramirez - Cafetal Coffee, Arizona
Talking with former student of mine Sebastian Ramirez about his tips for new coffee shop entrepreneurs. Cafetal Coffee is a Specialty Coffee shop located near ASU in Tempe, Arizona. offering coffee from their family farm in Colombia and serving Latin infused breakfast and lunch! Sebastian was very generous and shared a lot of useful tips for everybody who is thinking to open a cafe or a coffee shop. 00:00 Introducing Sebastian Ramirez Cafetal Coffee00:48 Sebastian's First Coffee Experience02:14 Is taking a Q Grader course a good way to start a coffee shop? Why does Sebastian work with coffee07:08 Why start a coffee shop? The foundation story of Cafetal Coffee.12:30 About Cafetal Coffee's coffee shop menu. Do sweet drinks, QR codes, and pastries belong to a specialty coffee shop? 25:50 Tips for how to buy a coffee shop? 31:30 The largest expenses when running a coffee shop37:13 How do you find baristas and employees for your coffee shop?39:25 Profit sharing, employee-owned coffee shop, and other "crazy" ideas for keeping your coffee shop staff happy and motivated. 51:12 Does it make sense for a coffee shop to roast its coffee? What is the ideal size of a coffee roaster for a coffee shop?1:06:05 what other products except coffee make a coffee shop profitable?1:13:11 ❤️ for Ukraine1:15:58 What margins should one use to make a coffee shop profitable?1:20:30 The Best coffee in the world is ...1:25:26 What is the most profitable food product in a restaurant? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com
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About Coffee is ME - Start Your Coffee Business
Podcast for coffee professionals and enthusiasts. Valerian interviews emerging and established coffee professionals who are ready to reveal their secrets so you can use them to improve the quality of your coffee and boost your coffee business. Valerian works on online coffee education projects from his home in Northern California. Originally he is from Central Europe where he co-owns a third wave coffee roasting company called Green Plantation.Join him on the path to discovering the newest trends in the coffee industry.
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