Most teams say they want a great culture. Far fewer leaders can explain what culture looks like on a random Tuesday, or how to build it when pressure is high and everyone is watching the scoreboard. We sit down with David Nucifora, a longtime performance director and high performance leader across international rugby, to get concrete about what actually moves performance: daily behaviors, clear standards, and leaders who stay close enough to the work to feel what’s really going on. We dig in...
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