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by Ben Herring
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and also their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
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What happens when a record-setting, globe-trotting winger trades the try line for a whiteboard? We sit down with Nems to explore how he’s building the Fijian Drua development pathway with a people-first approach that still demands edge. From Leicester’s cold logic of the kicking game to the Crusaders’ obsession with nailing roles, he unpacks the methods that actually travel—and the ones that don’t. We get honest about what it takes to coach in Fiji, where players often support entire familie...
Coaching kids is one thing. Coaching your own child can feel like stepping onto a field where every word carries twice the weight. I’ve been thinking about why so many coaches avoid coaching their son or daughter, even when they love the sport, and I’ve come to a simple reframe: the real question isn’t “why is my kid hard to coach?” It’s “what changes in me when the athlete is someone I love?” I walk through three shifts that quietly sabotage parent coaching. First, we stop seeing the child ...
Ever been told to start at zero? Joe Rokocoko has—and he calls it the sentence that rebuilt his standards, his respect, and his career. From a Fijian village to Parisian match nights, Joe opens up about the unseen work behind greatness: how culture lives like a village, why tone matters more than volume, and what it takes to make the dark zone feel like home. We go deep on the soul of French rugby—why stadiums are packed, how small towns treat game day as a family event, and what Racing 92 i...
A small moment can change an athlete more than a big speech ever will. We’re digging into the idea of “little hooks” the tiny wins, cues, and shared moments that get players latched onto learning and pulling themselves forward. We start with a simple family story: an alphabet game where an eight-year-old learns a country for every letter. The real magic isn’t the trivia. It’s what happens after he feels competent. He starts lighting up when he hears new country names, asking questions, looki...
What does it take for a fully amateur national team to punch above its weight and chase top-30 ambitions? We unpack Sweden’s rise with head coach Alex Leborn, tracing a bold shift from “show up and play” to a no-excuses culture where standards, clarity, and innovation fuel results. From the outside, it looks improbable: limited budget, a shallow depth chart, and COVID-era hurdles. Inside, it’s a masterclass in identity, ownership, and doing more with less. We start with culture as lived beha...
If you’ve ever walked into a team review wondering which clip will make you look stupid, you already know how confidence gets crushed. We talk about coaching confidence through the most common tool coaches use and misuse: feedback. When reviews become a public list of everything that went wrong, players don’t just feel corrected, they feel exposed. And once fear shows up, learning slows down, decision-making tightens, and team culture quietly deteriorates. We unpack why so many coaches defau...
If “culture” makes your eyes glaze over, try this: design the environment and make excellence a habit. That’s the heartbeat of our conversation with international head coach Gary Gold, who has led in South Africa, England, Japan, and the U.S. We dig into what truly differentiates winning clubs when talent is close—and why it’s rarely another page in the playbook. Gary reframes culture as daily, observable behaviors anyone can own, from chasing a kick to resetting your attitude after a loss. H...
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Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and also their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
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