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Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth: Daily Summaries Delivered
by Hakeem Adebiyi
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- Today47 min
#196 | Why Clinicians Fail to Adopt Innovative Medical Devices And How To Engage Behavior Change for Success In Your Export Business
Are you frustrated that clinically approved medical devices aren't gaining traction in healthcare?This episode dives deep into the gap between evidence and execution, revealing that it's often not the product, but the behavioral changes required for adoption that are overlooked. We challenge the common assumption that education alone will drive change.By listening, you'll discover:The key barriers to the adoption of medical devices in healthcare.How to approach behavior change for successful implementation.Strategies for improving clinician engagement.Tune in to discover how to turn your medical device into a success story in the healthcare market.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
- 5 days ago8 min
#195 | The 1 Thing You Need to Do To Transform Your Underperforming Medical Device Distributors To Ensure Exporting Success ( For Clinicians)
Are you frustrated with stagnant growth despite having an experienced distributor?This episode uncovers the common misconceptions surrounding long-term distributor relationships and highlights how reliance on these partnerships can lead to hidden underperformance. You'll learn why it's essential to reassess your distribution strategy for optimal success.By listening, you'll discover:The key criteria for selecting effective distributors in your marketHow to evaluate if your current distributor is truly the right fitActionable steps to boost underperformance and increase market growthTune in to transform your medical device strategy and unlock growth potential.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
- 1 weeks ago5 min
#194 | Why Most Clinicians Struggle to Retain Customers in Medical Device Exporting, And How To Create Trust Through Real Partnerships
Are you struggling to grow your medical device business while juggling the pressures of visibility and adoption?In this episode, we challenge common assumptions about growth strategies in healthcare. Many companies mistakenly believe that chasing patients through marketing is the fastest path to success, but this often leads to stalled growth and missed opportunities.By listening, you'll:Understand why meaningful partnerships outperform visibility in driving adoptionLearn how to assess the true value of your offering and its impact on customer retentionDiscover strategies to recalibrate your growth approach for sustainable successTune in now to uncover the secrets to building a thriving healthcare business by prioritizing value over noise.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
- 1 weeks ago30 min
#193 | Why Focusing Solely On Revenue In Your Exporting Markets Can Lead To Bad Medicine, And What Clinicians Should Prioritize Instead
Are you losing out on revenue simply because you undervalue convenience in healthcare?In this episode, we challenge common assumptions about patient convenience and its impact on medical device adoption. You'll learn how prioritizing ease of use can bridge care gaps and boost revenue.By listening, you'll:Understand the real impact of patient convenience on compliance ratesLearn how to improve your go to market strategy with actionable insightsDiscover why good medicine is essential for good businessTune in now to transform your approach and enhance the adoption of your medical device!Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
- 2 weeks ago4 min
#192 | The Top 3 Mistakes Clinicians Make When Launching Medical Devices, And How To Achieve Market Exporting Readiness
Have you ever wondered why your medical device fails to gain traction after regulatory approval? You're not alone.In this episode, we explore the critical difference between mere activity and a real commercial strategy. Many MedTech companies mistakenly believe regulatory approval guarantees demand, only to find themselves stalling without solid market plans.By listening, you'll:Learn how to develop a commercial strategy in parallel with regulatory processes.Understand the three key questions to answer before approval to ensure market readiness.Discover why engaging buyers early can facilitate smoother adoption of your medical device.Tune in now to transform your approach to go-to-market strategies and avoid costly missteps!Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
- 2 weeks ago33 min
#191 | The Costly Mistake Of Separating Regulatory Decisions From Commercial Strategy For MedTech Exporting (For Clinicans)
Are you chasing regulatory approval without a clear commercial strategy? This common mistake could jeopardize your medical device sales.In this episode, we uncover the relationship between regulatory compliance and commercial strategy, challenging the assumption that they are separate processes. Many believe that obtaining approval guarantees market success, but that’s far from the truth.By listening, you'll:Understand how to integrate regulatory and commercial strategies effectivelyLearn the importance of speaking to actual customers before seeking approvalDiscover how misaligned features can turn your innovation into a 'me too' deviceTune in now to ensure your regulatory efforts translate into real revenue and market readiness for your medical device.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
- 3 weeks ago10 min
#190 | Why Being Afraid Of Failure Is A Mistake For Medical Device Innovators, And How To Change It
Are you letting the fear of failure prevent your medical device from thriving in the market?This episode reveals how the conventional wisdom around failing can actually stifle innovation. Embracing failure is not just an option; it’s a necessity for growth in the healthcare sector. By listening, you'll:Learn to view failure as a stepping stone to successUnderstand the role of failure in fostering resilienceDiscover how to encourage your team to innovate without fearTune in to revolutionize your approach to failure and open new paths for success in your medical device journey.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
- 3 weeks ago10 min
#189 | What If Everything You Assumed About Feedback Is Wrong, And It’s Costing You Medical Device Sales?
Are you frustrated by slow adoption rates of your medical device? You’re not alone.This episode challenges common assumptions about clinician feedback and market readiness. You'll learn how to dig deeper into feedback to uncover real challenges that hinder adoption.By listening, you'll discover:The true barriers to adoption for your medical deviceThe importance of asking specific questions to gain clarityHow to simplify the introduction of your product for greater clinician acceptanceTune in to discover actionable strategies to enhance your medical device's market presence and adoption rate.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.
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About Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
Have you built a medical device that works, but losing momentum when exporting?This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with realityYou’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business.If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on f
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