Vincent Pueraro and Ivan Wang analyze how a 30 year old Chinese water brand is trying to refresh their brand using a gamified WeChat ad. The guys discuss how their effective conversion funnel is hurt by expensive but lacking creative._______Follow us @ChinaAdLibrary*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.*Curious about more ad campaigns? Check out the China Ad Library. Hosted on Acast. See acast.com/privacy for more information.
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