Pico VR: How It Went From Manufacturing Oculus Headsets To Winning +50% China’s VR Market

Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.Pico might be the "Oculus of China" in more ways than one.👀 It was spun out from the same OEM (original equipment manufacturer) that produces all of the Oculus headsets.In this episode we retrace Pico’s founding story through the Bytedance acquisition and then unpack the marketing and sales strategies they are using to win +50% of China’s VR market share.Timestamped chapters:00:00 - Introduction02:09 - Metaverse, Chinese vs Western understanding07:23 - Comparison, Meta Quest vs Bytedance Pico12:07 - Oculus founder12:54 - Pico founding story16:16 - Will Pico or Meta ultimately win?18:00 - Pico physical stores23:20 - Pico’s China funnel30:16 - Pico’s livestream32:10 - Pico WeChat Posts33:25 - Pico's Weibo34:20 - Pico on REDBOOK36:18 - KOL Pico Campaign37:06 - Pico WeChat Ad39:03 - Regulatory policy, implications for Meta41:54 - How Quest could sell to enterprise users in China44:23 - Protecting IP45:59 - Being competitive in China47:30 - Pico’s esports playLINKS:📧: Sign up for the Adgogo Newsletter: https://www.adgogo.co/en/newsletter🚀: Grow in China with the help of our full stack China agency: Quickeast.com📚 : Learn more from the ChinaAdLibrary.com Hosted on Acast. See acast.com/privacy for more information.