How Armani developed highly effective WeChat ad creative for their target audience

Vincent Pueraro and Ivan Wang describe how Armani built a slam dunk campaign on WeChat. High level creative, clear cultural understanding and a (likely affordable) up-and-coming TV star, combined to make a campaign that resonated with the target audience. The guys also talk about how to stay on top of the many versions of Chinese Valentine’s day._____Follow us @ChinaAdLibrary*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.*Curious about more ad campaigns? Check out ChinaAdLibrary.com Hosted on Acast. See acast.com/privacy for more information.