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Changing Minds with Owen Fitzpatrick

14 Big Ideas on Selling and Marketing Better

March 16, 2026·21 min
Episode Description from the Publisher

In this episode of Changing Minds, I walk through 14 powerful ideas that can transform the way you sell, market, and persuade. Drawing on some of the most influential thinkers in psychology, marketing, and negotiation, including Robert Cialdini, Dan Pink, Chris Voss, Seth Godin, Zoe Chance, and Will Storr, I explore the key principles behind effective persuasion. From understanding intrinsic motivation and the psychology of crowds to mastering storytelling and becoming truly remarkable in the marketplace, these ideas provide a practical roadmap for anyone who wants to communicate more effectively and influence others ethically. If you want to become better at selling ideas, marketing your work, and persuading people in meaningful ways, this episode will give you insights that can change how you approach communication forever. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/

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