How To Hit $1 Million in 12 Months... And $10M in 3 Years

This new pasta brand just hit $1 million... right on track for the "12 Months to $1 Million" timeline. In this episode, we go through the step-by-step playbook the founder used to get to 7-figures on his first product. Then, Ryan explores the next moves that will take the brand from $1M to $10M over the next 3 years. If you want to sit down like this and build a plan to get to $10M, visit https://capitalism.com/partners Timestamps (0:00) Intro: $1M in 12 months case study breakdown (1:00) Irick's background as content creator in low-carb space (2:00) Why Irick decided to build his own product (3:00) The math of renting attention vs building equity (5:00) The audience size advantage in content creation (10:00) Product development and first steps (15:00) Launch strategy to an 8-million person audience (20:00) Month-by-month growth and sales peaks (25:00) The algorithm myth: stopping content posts (30:00) Cash flow and inventory management strategy (35:00) The backup plan before scaling (50:00) Debt financing and inventory payoff process (55:00) Margins and the cost of scaling (1:00:00) Hiring operators and building the team (1:05:00) What breaks when you scale operations (1:10:00) Sales channels: TikTok vs Amazon strategy (1:15:00) Revenue distribution across platforms