Quit Chasing Traffic: How to Scale Using Owned Channels

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore why email is no longer just a marketing tool but a core piece of growth infrastructure in a high-cost digital landscape. Joining us is Nihal Mandanna, Director of Growth at Cyberimpact. Nihal shares how businesses can build resilient, scalable systems by owning their audience and focusing on deliverability. Key Highlights 1. Email ROI: Nihal explains why email continues to outperform other channels. 2. Owned Channel Growth: Nihal shares how businesses can reduce reliance on paid ads. 3. Data Sovereignty: Nihal highlights why Canadian data residency matters more than ever. 4. Deliverability Matters: Nihal explains how inbox placement directly impacts results. 5. Smart Automation: Nihal outlines when and what businesses should automate first. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.