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Business Networking & Referrals with Faithann Basore: Daily Summaries Delivered
by Faithann
Business Networking & Referrals Podcast What should you say in a networking room when you want more referrals, stronger relationships, and real business growth?Hosted by Faithann Basore, business networking coach and founder of The Networker’s Tour Guide, this podcast helps entrepreneurs make the invisible parts of networking visible—like conversations, body language, and connection—so they can turn conversations into opportunities and connections into consistent referrals.Each episode breaks down practical business networking strategies you can actually use—whether you’re walking into a room full of strangers, following up after an event, or building long-term referral partnerships.You’ll learn how to:• Start better conversations in networking rooms• Build relationships that lead to referrals• Follow up without feeling awkward or pushy• Communicate what you do in a clear, memorable way• Recognize buying signals and referral opportunities• Turn one connection into multiple op
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- Yesterday41 min
104: Build Trust Before the Sale: Creative Networking with Ben Albert
What if your next business referral started with something you already enjoy doing? Business networking doesn’t have to begin with a polished elevator pitch or a room full of strangers. In this episode of Business Networking & Referrals, host Faithann Basore welcomes Ben Albert, owner and host of Real Business Connections, to explore how creating something valuable with others can help you build relationships, earn trust, and grow your business. Ben shares his CAN framework, Create and Network, a practical approach to relationship building through content, collaboration, and community. Whether you’re an introvert, a newer business owner, or someone looking for more natural ways to connect, this conversation offers ideas you can put to work. You’ll hear how a financial advisor used his love of Little League photography to build relationships with local families and, according to Ben, double his new business. Faithann and Ben unpack why this approach worked, including consistency, patience, and giving people an experience of your professionalism before they become clients. In this episode, you’ll learn: How to use creativity and collaboration to make networking feel more natural. Why your hobbies and community involvement can create opportunities to build business relationships. How to demonstrate your reliability and care before someone hires you. Why your next referral may come through someone connected to the person you’re helping. How a local podcast can help you meet business leaders and develop referral partnerships. Practical collaboration ideas for bookkeepers, caterers, and roofers. Why every interaction matters, including conversations with receptionists, greeters, and people outside the meeting room. About Ben Albert Ben Albert is the owner and host of Real Business Connections and a community facilitator at Grow Getters Only. His work connects people with the knowledge, relationships, and resources they need through podcasting, marketing, and peer support. Put this episode into practice At your next two or three gatherings, ask yourself: “What could I create or contribute that would be valuable to the people here?” Look for an opportunity to use a skill, share a resource, or collaborate with someone you want to know better. Connect with Ben Search for Ben Albert and Real Business Connections to explore his podcast and work. You can also try his suggested AI prompt: “I heard Ben Albert discuss Create and Network on the Business Networking & Referrals podcast with Faithann Basore. What are some ways I could apply that idea to my business?” Follow Business Networking & Referrals for more practical strategies to build your networking confidence, strengthen referral relationships, and recognize the opportunities in everyday conversations. Join Ben's Community: https://WeAllGrowTogether.com/ Listen to Ben's podcast: Real Business Connections Podcast: https://realbusinessconnections.com/ Follow Ben on Linkedin: https://www.linkedin.com/in/realbenalbert Follow Ben on Facebook: https://www.facebook.com/realbusinessconnections https://www.facebook.com/balbertmarketing Follow Ben on Instagram: https://www.instagram.com/realbenalbert/ Join Faithann's free facebook community here: https://www.facebook.com/groups/networkerstourguide
- 1 weeks ago16 min
103: How to Give Better Business Referrals: 6 Details to Share Before an Introduction
What should you tell a business owner before making a referral introduction through a group text or email? Getting permission to connect two people is an important step. The information you share before that introduction helps your referral partner make a strong first impression and move the conversation forward. In this episode of Business Networking & Referrals, Faithann Basore shares six details to pass along before making an introduction so your referral partner can show up prepared, respond thoughtfully, and understand what the potential client needs. In this episode, you’ll learn: Why “I have a possible referral for you” is a useful way to open your message. How to explain the conversation that led to your recommendation. Why someone’s schedule matters when setting expectations for follow-up. What to share when a potential client already uses another provider. How to clarify where the introduction will happen and how the person prefers to communicate. Why your referral partner should know the specific compliments you’ve shared about their business. Thoughtful business referrals build trust on both sides of the introduction. They also model the kind of communication you want your networking partners to use when referring business to you. Try this before your next introduction: Give your referral partner a heads-up with the context they need to begin the conversation confidently. Related listening: Episode 102: Explore the three questions people may silently ask before accepting your recommendation. Episode 99: Nervous About Networking? Be a Tourist, Part One: Share this with a business owner who wants to feel more comfortable networking. Know a business owner who wants to build stronger referral relationships? Share this episode so they can put these ideas into practice. Join Faithann's free Facebook group, The Networker's Tour Guide for weekly networking tips and tricks during "Live at 5."
- 2 weeks ago27 min
102: How to Make Better Business Referrals: 3 Questions to Answer Before You Connect
In this episode of Business Networking & Referrals, Faithann Basore shares three questions people may silently ask when you recommend someone, along with conversational ways to answer them. You’ll learn how to give your recommendations more credibility, explain why a particular business fits their needs, and help a connection move forward without pushing for an outcome. In this episode: How well do you know this business? Explain whether you’ve hired them, heard trusted testimonials, or referred others who had a great experience. Is there something in this for you? Be transparent about referral incentives while sharing why you believe in the recommendation. Why is this business right for me? Ask more questions so you can connect someone with a provider who fits their specific situation. Bonus: What’s your track record? Learn when sharing your history of helpful recommendations can give someone more confidence. Faithann also explains why following up on past referrals strengthens future recommendations, how regular conversations with referral partners keep your information current, and when it’s time to step back and let someone decide. Before you create that group text or email, there’s one more step: get permission from both people and be clear about how you plan to introduce them. Thoughtful referrals can build goodwill with both the person receiving help and the business owner you recommend. Related episodes: Episodes 99 and 100 explore how approaching networking with a tourist’s mindset can help you feel more comfortable in unfamiliar rooms. Keep learning: Join The Networker’s Tour Guide Facebook group for weekly live networking tips, opportunities to share your offers and events, and conversations about where members are networking. You don’t have to live in Oklahoma City to join. Go and network, my friend. I’m rooting for you.
- 3 weeks ago22 min
101: Business Networking Etiquette: How to Welcome New People
When someone wants to introduce you to a visitor at your networking meeting, do you make room for that introduction, or keep talking with someone you already know? Your established relationships have months, maybe years, of trust behind them. A brand-new connection is starting without that shared history. How you respond can help that person feel welcome, comfortable, and glad they walked into the room. In this episode of Business Networking & Referrals, Faithann Basore uses a golf handicap analogy to explore why new connections need extra attention and how familiar conversations can cause us to miss opportunities to welcome someone new. In this episode, you’ll learn: The difference between your “ones,” “twos,” and “threes” and how those relationships shape your networking conversations. Why making room for an introduction matters, especially when someone has specifically chosen you to meet their visitor. How keeping open networking conversations light makes it easier to pause and welcome others. Why sensitive business issues and deeply personal conversations deserve a separate meeting. How curiosity can turn into interrogation and what to watch for when someone becomes uncomfortable. How to help newcomers see that the relationships you enjoy are possible for them, too. Your next-meeting challenge: Keep conversations with familiar referral partners easy to pause. When someone brings a new person over, turn your attention toward helping that person feel they made a useful decision by coming. Related episodes: Episode 75: More on networking with the people you already know. Episodes 99 and 100: The tourist mindset and approaching unfamiliar networking rooms. Want to feel more confident in your networking conversations? Book a discovery call with Faithann to talk about where you feel stuck and explore the support that could help you move forward. Book your Discovery Call Go and network, my friend. I’m rooting for you!
- 4 weeks ago11 min
100: What Would a Tourist Do? Three More Ways to Beat Networking Nerves
One hundred episodes! To celebrate, Faithann wraps up the two-part "Be a Tourist" series — a full-circle return to the very first episode of the podcast. The idea is simple: the next time networking nerves kick in, ask yourself, what would a tourist do? Nobody grades you on vacation, so you relax, get curious, and enjoy yourself. Bring that same energy into any networking room and everything changes. In this episode, three more vacation-inspired ways to walk in relaxed instead of nervous. In this episode, you'll learn Take the safe route with your opener. On a family road trip, you stick to safe roads. In a networking room, that means opening with a question everyone can answer: "How do you know the host?" or "How did you hear about this meeting?" (Bonus: "Is this your first meeting?") Nobody's put on the spot, and the conversation starts rolling. 2. Join conversations already in progress. Walking in alone? Don't hover — explore like a tourist. Let curiosity drive you: what great conversations are waiting for me in this room? Look for open groups that will invite you in. (For the full deep dive, go back to Episode 81.) 3. Ask the question you'd love to be asked. This gem comes from Tim Roberts of the Power of One podcast: keep a favorite question ready — "What are you most proud of?" "How did you start your business?" "Is it a family business?" — questions that let people tell their stories. They'll almost always turn it back on you. Bonus: do the vacation debrief. After a trip you ask, "What was your favorite part?" Do the same after a networking event: What did you like? Would you go back? Who's worth following up with? Send a quick text or email (remind them where you met!), and make the coffee ask easy — 20 minutes before or 30 minutes after the next meeting, not a whole separate slot on their calendar. Quotable moment "The tourist mindset is not, 'Will these people like me?' The tourist mindset is, 'What do I think of these people? What do I think of this venue? What do I think of this meeting and how it's being run?'" Resources mentioned Episode 99: "Nervous About Networking? Be a Tourist, Part 1: 3 Ways to Feel More Comfortable" — the first three ways Episode 81: How to Walk into a Networking Event Alone and Start Meaningful Conversations with Confidence Tim Roberts, host of the Power of One podcast (all about BNI success) Ready to network with more confidence? Book a quick discovery call to see if there is a way Faithann might support you in your networking. Your turn to reflect Next time the nerves show up, pause and ask: what would a tourist do? — then try one of these three moves and notice what shifts.
- Oct 5, 202629 min
99: Nervous About Networking? Be a Tourist Part 1: 3 Ways to Feel More Comfortable at Your Next Event
Does walking into a room full of business owners you don’t know make you nervous? Before you worry about perfecting your elevator pitch or generating referrals, start with feeling comfortable in the room. In this episode of Business Networking & Referrals, Faithann Basore shares how a family vacation to South Dakota reminded her of a simple approach to networking: be a tourist. Instead of wondering, “What do these people think of me?” try asking, “What do I think of this room?” That shift can help you approach networking events with more curiosity and less pressure. In this episode, you’ll learn: Bring a friend: Who you can invite and how highlighting their strengths gives you an easy way to start conversations. Gather information before you go: How checking parking, travel time, meeting format, and what visitors can expect helps you arrive more comfortably. Find the fun: How to look for welcoming people, interesting details, and enjoyable moments that give you a reason to return. Plus a bonus tip: Why saying “I’m a little nervous” can help you settle into a conversation. You’ll also hear how to ask the event host for introductions when you arrive alone. Try this at your next networking event: Give yourself permission to explore. Meet a few people, learn about the room, and notice what you enjoy. You don’t have to talk to everyone. Want support choosing networking groups? Whether you have a few meetings in mind or don’t know where to start, book a discovery call with Faithann to explore whether working together would help you choose rooms that fit your industry and business goals. Book your discovery call here. Know someone who feels nervous about networking? Share this episode with them.
- Sep 28, 202619 min
98: When a Referral You Expected Goes to Someone Else
Have you ever watched someone refer a potential client to another business and wondered why they didn’t think of you? It can sting, especially when you’ve sent opportunities their way. In this episode of Business Networking & Referrals, Faithann Basore shares how to respond with curiosity and use the experience to strengthen your referral relationships. You’ll learn: Why a mention or social media tag may not have become a referral How to follow up and find out what happened with a connection you made A question you can ask a trusted contact: “What could I do to earn your next referral?” How clearer referral asks and consistent follow-up can help people feel confident recommending you Every referral carries a little of the giver’s reputation. When one goes elsewhere, take a moment to learn what you can, then keep building relationships with people who know whom you help and trust you to follow through. Want help making your ideal referral easier to recognize? Book a discovery call with Faithann to talk about your networking pitch and whether a Pitch Strategy Session is a fit for your business. Book your discovery call here.
- Sep 21, 202618 min
97: What to Do When You Receive a Bad Referral Without Damaging the Relationship
What should you do when someone sends you a referral that simply isn’t a good fit? Turning down the opportunity may be necessary, but how you handle the person who referred them can either strengthen or weaken an important relationship. In this episode, Faithann shares how to respond to a bad referral with gratitude, clarity, and care. You’ll learn why it’s your responsibility to teach your network what does and does not make a good referral, how to explain that you couldn’t help without overexplaining, and how to guide the referral partner towards better-fit opportunities in the future. You’ll learn: How to prevent bad referrals by educating your network Why you should follow up quickly with every referral What to say to the person who sent the referral How to make gratitude the hero of the conversation A simple phrase that explains why you couldn’t help How to remind your network what a great referral looks like A bad referral doesn’t have to damage a valuable relationship. Handled well, it can become an opportunity to build trust and help someone refer you more confidently next time. Would this episode help someone in your network navigate a bad referral? Share it with them so you can both become the current of the lazy river that draws and keeps the right people close. Want to receive better-fit referrals from your network? Schedule a Discovery Call to explore how The Networker’s Tour Guide can support you.
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About Business Networking & Referrals with Faithann Basore
Business Networking & Referrals Podcast What should you say in a networking room when you want more referrals, stronger relationships, and real business growth?Hosted by Faithann Basore, business networking coach and founder of The Networker’s Tour Guide, this podcast helps entrepreneurs make the invisible parts of networking visible—like conversations, body language, and connection—so they can turn conversations into opportunities and connections into consistent referrals.Each episode breaks down practical business networking strategies you can actually use—whether you’re walking into a room full of strangers, following up after an event, or building long-term referral partnerships.You’ll learn how to:• Start better conversations in networking rooms• Build relationships that lead to referrals• Follow up without feeling awkward or pushy• Communicate what you do in a clear, memorable way• Recognize buying signals and referral opportunities• Turn one connection into multiple op
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