
Free Daily Podcast Summary
by Roland Frasier
How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
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Ryan Deiss went back through his calendar and journal and found he worked only 16 real days in the third quarter, down from 43 in Q2 and about 60 in Q1. The surprise was that the important work still got done. Roland Frasier and Ryan Deiss turn that into a planning rule: count the days you actually have before you set the quarter's goals, pick a big three and a right next thing, budget time the way a mature executive budgets money, and try planning for 30 days instead of 90 so constraints work for you instead of against you. 0:00 Welcome back after a month away, and why today's topic is time 2:58 Ryan Deiss's quarterly review: 16 real work days in Q3, versus 43 in Q2 and about 60 in Q1 4:51 The rest of the year math: 88 calendar days, 64 weekdays, about 40 real work days 6:55 Did fewer days mean less got done? Efficiency, flow, and why constraints help 10:47 Knowing your constraints up front instead of reacting after the fact 12:43 What must get done: budget 30 work days plus 14 days of contingency 14:21 The big three, the Steve Jobs line under three, and the right next thing 16:41 Shut the laptop at five: defaults, exceptions, and never swapping important for unimportant 18:59 Planning around real capacity, and why budgeting time well is a sign of executive maturity 21:17 Which dumpster fires to put out and which to let burn 22:36 What the quarter actually taught: most of it was unplannable 23:55 Roland's takeaway: plan for 30 days instead of 40 and see what happens Listen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ Follow Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ Everything else: https://msha.ke/rolandfrasier/ Follow Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeiss Visit: https://www.scalable.co
Roland Frasier and Ryan Deiss break down the shift they call private equity 3.0. Version one was financial engineering: buy a company with debt, break it up, and sell the parts. Version two was the roll up. Now, with tens of thousands of funds chasing the same deals and debt costing twice what it did, the returns have to come from actually growing the business, which makes operators the new stars. They walk through what that means for anyone who plans to sell: above market performance, a proven ops team the buyer can use as a platform, and why professionally managed businesses will command higher prices than owner operated ones. It ends with the practical part: systems before people, why to hire a COO before a CEO, and why you keep the CEO seat until the cash is in the bank. 0:00 Cold open: the only real advantage left is growing the business 0:49 Welcome, and the article on private equity 1.0, 2.0, and 3.0 3:26 Tens of thousands of funds, trillions of dollars, and debt that costs twice as much 5:09 Operators are the new stars, and the 113 million dollar Starbucks CEO hire 7:17 What it means if you plan to sell: a proven ops team becomes the platform 9:27 Financial engineering explained with Pretty Woman: the scrapyard worth more in pieces 12:06 Version 1.0 breaks it up, version 2.0 rolls it up: growth by acquisition 14:26 Why the pivot: 68,000 private equity firms, family offices, and the auto repair math 16:51 Debt doubled, sales slowed, and the three to five model broke 20:54 The opportunity for owners: above market performance and professional management 26:01 Systems first, people second: why just hiring a CEO is the wrong first move 28:07 Hire a COO instead, the rise of the CFO, and keep the CEO seat until the cash comes Listen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ Follow Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ Everything else: https://msha.ke/rolandfrasier/ Follow Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeiss Visit: https://www.scalable.co
In This Episode Of Business Lunch: Jimmy Buffett left a 275 million dollar trust, and now his widow and his longtime business manager are suing each other in two states while the legal bills run into the millions. Roland Frasier, who practiced estate law for about 12 years, and Ryan Deiss use that fight to make a case most advisors never make: the estate plan that saves the most tax is often the one that tears the family apart. They cover who actually needs complex trusts (almost nobody under 30 million dollars), what they each plan to leave their own kids, what should happen to the business, and the few simple moves that protect a family without giving anyone you love the right to sue anyone else you love. This is a conversation about what they do themselves, not legal advice.Chapters:0:00 Welcome back, Ryan Deiss, and a business that keeps running when life happens1:58 Today's topic: structuring things for when you are not there3:08 Jimmy Buffett's 275 million dollar trust fight and the James Brown estate9:30 Under 30 million dollars, you do not need the complex structures12:39 What Roland wants for his kids: education, a house, shared experiences, no control from the grave16:41 Ryan Deiss on stewardship and deciding who gets what21:04 Never create an estate plan that gives people you love standing to sue each other24:29 Tell your kids to expect nothing, and spend on experiences while you are alive27:33 What happens to the business, and do the kids have to be treated equally?34:05 Two simple tools: 14 years to pay estate tax on a business, and life insurance trusts36:30 Give your beneficiaries the right to remove the trustee39:27 The one box on the estate tax return that can cost a surviving spouse 6 million dollars42:23 Six figure trust setups on small estates, and the human side advisors miss47:09 Recap: the three moves to make, and the question to ask every advisorListen to Business Lunch:Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZFollow Roland Frasier:Instagram: https://www.instagram.com/rolandfrasier/LinkedIn: https://www.linkedin.com/in/rolandfrasier/TikTok: https://www.tiktok.com/@rolandfrasierFacebook: https://www.facebook.com/RolandFrasierPage/Everything else: https://msha.ke/rolandfrasier/Follow Ryan Deiss:Instagram: https://www.instagram.com/ryandeiss/LinkedIn: https://www.linkedin.com/in/ryandeiss/X: https://x.com/ryandeissVisit: https://www.scalable.co
In This Episode Of Business Lunch: We take on the FIRE movement, financial independence and retiring early, and ask the question most of its followers skip: what are you retiring to? They separate financial independence from retirement, walk through the 25 times rule and the 4 percent rule, explain the buckets of money approach that funds the future and the present at the same time, and share the stories behind their view that life is short and life is long, and you never know which one you get. It ends where every owner thinking about an exit should start: sell your business on a good day, and know what comes next before you go.Chapters:0:00 Cold open: the belief at the core of the FIRE movement0:55 Welcome, and what retired actually means2:42 Lean FIRE, fat FIRE, index funds, side hustles, and deferring big life events5:13 Is working for someone else really the enemy?6:04 Parents who missed their kids, and why deferring life is risky: 125 million dollars in bearer bonds8:48 Waiting on kids, Lamborghinis, and the beach house that was a stretch11:09 What to tell a young couple going all in on FIRE: support first, then buckets of money14:52 All your eggs in one basket, in money and in time16:03 Financial independence and retirement are two different things18:23 The 25 times rule and the 4 percent rule19:57 Not what you are retiring from, but what you are retiring to23:10 Retiring from what you love, and selling your business on a good dayListen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZFollow Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ Everything else: https://msha.ke/rolandfrasier/Follow Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeissVisit: https://www.scalable.coMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard
Roland Frasier and Ryan Deiss tell the whole story of Traffic and Conversion Summit: a marketing event that started in 2009 with 289 people and no profit, grew to thousands of attendees, and sold to Clarion Events in 2018 at the highest multiple the buyer had ever paid for an event. Then they walk through what happened after the sale: the 80 percent rollover deal, the earn out, the put and call option that paid out zero after the pandemic, and why the corporate owners could not keep the soul of an event built by marketers for marketers. Real deal structure lessons from their own exit, including how to carve off the one asset a buyer actually wants and keep everything else. 0:00 Cold open: the vision behind the best event people ever attended 0:30 Welcome, a fire alarm night, and why Traffic and Conversion Summit is officially over 3:52 2009: 289 people, no profit, and a rule against pitch fests 6:24 Year three: the event becomes a business and launches DigitalMarketer 7:54 Sponsors, production value, and no more selling from stage 12:02 Clarion Events comes calling with a global vision 14:58 The event was a product line, not a company: thin slicing the deal 17:01 Air rights and bundles of sticks: sell only what the buyer wants 19:53 Deal structure: 80 percent sold, cash plus an earn out, the goose and eggs, the put and call 24:45 Having your cake: programming control, free booth space, the only offer from stage 26:34 How it all went wrong: the pandemic, a multiple of zero, bought out for nothing 34:52 Why TNC failed: the business model changed hands Listen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ Follow Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ Everything else: https://msha.ke/rolandfrasier/ Follow Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeiss Visit: https://www.scalable.co
In This Episode Of Business Lunch: We open our consulting for equity playbook right after wrapping a real $50,000 half day consult. They walk through the exact process step by step: getting the leadership team aligned on the problem to be solved, the 1 3 1 framework, the report of findings, and how to get buy in without losing the room. If you consult, this is a process you can run tomorrow. If you own a company, it works just as well as a self consult.Chapters:0:00 A real consult opens the playbook1:00 Consulting for equity and the half day consult model2:24 The client and the four times sales goal5:21 Step one is alignment on the problem to be solved6:25 Keep doing, stop doing, start doing10:22 Value drivers and the theory of constraints17:22 The 1 3 1 framework and the report of findings22:26 Send recommendations before the meeting24:52 Leads, conversion, and the ICP trap34:18 The awareness scale and where the ads were aimed38:36 Handling pushback without attacking the person44:15 Agree, disagree and commit, or recuseListen to Business Lunch:Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZFollow Roland Frasier:Instagram: https://www.instagram.com/rolandfrasier/LinkedIn: https://www.linkedin.com/in/rolandfrasier/TikTok: https://www.tiktok.com/@rolandfrasierFacebook: https://www.facebook.com/RolandFrasierPage/Everything else: https://msha.ke/rolandfrasier/Follow Ryan Deiss:Instagram: https://www.instagram.com/ryandeiss/LinkedIn: https://www.linkedin.com/in/ryandeiss/X: https://x.com/ryandeissVisit: https://www.scalable.coMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard
In This Episode Of Business Lunch: We tackle a question every founder faces: do you build your business for cash flow now or for a big exit later, and can one company really do both? They dig into why bootstrapped owners have far more options than funded ones, how cash left sitting in a company quietly turns into bloat, and how to pay yourself regular distributions without hurting a future sale.Chapters:0:00 Cold open0:36 Welcome and where this question came from0:55 Can one business deliver both cash flow and a big exit1:57 The path VC funding locks you into3:45 Why bootstrapped owners have more flexibility9:19 How cash left in the company creates bloat11:35 The cash flow waterfall and budgeting for distributions12:34 How VC backing changes the exit itself14:06 Building reserves for refunds and emergencies16:20 Regular distributions or waiting for the big exit18:54 Wrap upListen to Business Lunch:Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZConnect with Roland Frasier:Instagram: https://www.instagram.com/rolandfrasier/LinkedIn: https://www.linkedin.com/in/rolandfrasier/TikTok: https://www.tiktok.com/@rolandfrasierFacebook: https://www.facebook.com/RolandFrasierPage/Everything else: https://msha.ke/rolandfrasier/Connect with Ryan Deiss:Instagram: https://www.instagram.com/ryandeiss/LinkedIn: https://www.linkedin.com/in/ryandeiss/X: https://x.com/ryandeissSite: https://www.scalable.co
In This Episode Of Business Lunch: A Hartford Financial study found that 75% of business owners regret selling their company. Roland Frasier and Ryan Deiss have both lived it, and they get personal about what the wire does not fix: the identity you give up with the business, the buyer promises that rarely survive the close, and why more than half of sellers wind up swooping back in. Then the way out: fulfillment continuity, the threads you build before the exit so you are not adrift after it.If you have exited a business, share in the comments what surprised you most about life on the other side.Chapters:0:00 The telescope and why founders exit unhappy1:57 The Hartford study: 75% of owners regret selling4:22 Roland's identity shift after leaving law6:02 Ryan on exiting Traffic and Conversion Summit9:10 What buyers promise vs the post exit reality13:52 Why due diligence pulls the two sides apart19:46 Business partnerships are marriages: extending grace23:45 The threads that save you from being adrift27:02 Fulfillment continuity: Roland's framework32:14 Find the part of the business that fulfills you40:47 Reallocating your time as seasons change48:20 The miserable rich person trap49:04 Fire and rehire yourself every yearListen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZRoland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ More: https://msha.ke/rolandfrasier/Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeissScalable: https://www.scalable.coMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard
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How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
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