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Business Lunch: Daily Summaries Delivered
by Roland Frasier
How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
Latest Episodes
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- 4 days ago48 min
The Estate Planning Mistake That Tears Families Apart (Jimmy Buffett's $275M Lesson)
In This Episode Of Business Lunch: Jimmy Buffett left a 275 million dollar trust, and now his widow and his longtime business manager are suing each other in two states while the legal bills run into the millions. Roland Frasier, who practiced estate law for about 12 years, and Ryan Deiss use that fight to make a case most advisors never make: the estate plan that saves the most tax is often the one that tears the family apart. They cover who actually needs complex trusts (almost nobody under 30 million dollars), what they each plan to leave their own kids, what should happen to the business, and the few simple moves that protect a family without giving anyone you love the right to sue anyone else you love. This is a conversation about what they do themselves, not legal advice.Chapters:0:00 Welcome back, Ryan Deiss, and a business that keeps running when life happens1:58 Today's topic: structuring things for when you are not there3:08 Jimmy Buffett's 275 million dollar trust fight and the James Brown estate9:30 Under 30 million dollars, you do not need the complex structures12:39 What Roland wants for his kids: education, a house, shared experiences, no control from the grave16:41 Ryan Deiss on stewardship and deciding who gets what21:04 Never create an estate plan that gives people you love standing to sue each other24:29 Tell your kids to expect nothing, and spend on experiences while you are alive27:33 What happens to the business, and do the kids have to be treated equally?34:05 Two simple tools: 14 years to pay estate tax on a business, and life insurance trusts36:30 Give your beneficiaries the right to remove the trustee39:27 The one box on the estate tax return that can cost a surviving spouse 6 million dollars42:23 Six figure trust setups on small estates, and the human side advisors miss47:09 Recap: the three moves to make, and the question to ask every advisorListen to Business Lunch:Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZFollow Roland Frasier:Instagram: https://www.instagram.com/rolandfrasier/LinkedIn: https://www.linkedin.com/in/rolandfrasier/TikTok: https://www.tiktok.com/@rolandfrasierFacebook: https://www.facebook.com/RolandFrasierPage/Everything else: https://msha.ke/rolandfrasier/Follow Ryan Deiss:Instagram: https://www.instagram.com/ryandeiss/LinkedIn: https://www.linkedin.com/in/ryandeiss/X: https://x.com/ryandeissVisit: https://www.scalable.co
- 1 weeks ago26 min
Retire Early or Live Fully? The FIRE Debate
In This Episode Of Business Lunch: We take on the FIRE movement, financial independence and retiring early, and ask the question most of its followers skip: what are you retiring to? They separate financial independence from retirement, walk through the 25 times rule and the 4 percent rule, explain the buckets of money approach that funds the future and the present at the same time, and share the stories behind their view that life is short and life is long, and you never know which one you get. It ends where every owner thinking about an exit should start: sell your business on a good day, and know what comes next before you go.Chapters:0:00 Cold open: the belief at the core of the FIRE movement0:55 Welcome, and what retired actually means2:42 Lean FIRE, fat FIRE, index funds, side hustles, and deferring big life events5:13 Is working for someone else really the enemy?6:04 Parents who missed their kids, and why deferring life is risky: 125 million dollars in bearer bonds8:48 Waiting on kids, Lamborghinis, and the beach house that was a stretch11:09 What to tell a young couple going all in on FIRE: support first, then buckets of money14:52 All your eggs in one basket, in money and in time16:03 Financial independence and retirement are two different things18:23 The 25 times rule and the 4 percent rule19:57 Not what you are retiring from, but what you are retiring to23:10 Retiring from what you love, and selling your business on a good dayListen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZFollow Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ Everything else: https://msha.ke/rolandfrasier/Follow Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeissVisit: https://www.scalable.coMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard
- 2 weeks ago38 min
From Passion Project to Corporate Casualty: The TNC Saga
Roland Frasier and Ryan Deiss tell the whole story of Traffic and Conversion Summit: a marketing event that started in 2009 with 289 people and no profit, grew to thousands of attendees, and sold to Clarion Events in 2018 at the highest multiple the buyer had ever paid for an event. Then they walk through what happened after the sale: the 80 percent rollover deal, the earn out, the put and call option that paid out zero after the pandemic, and why the corporate owners could not keep the soul of an event built by marketers for marketers. Real deal structure lessons from their own exit, including how to carve off the one asset a buyer actually wants and keep everything else. 0:00 Cold open: the vision behind the best event people ever attended 0:30 Welcome, a fire alarm night, and why Traffic and Conversion Summit is officially over 3:52 2009: 289 people, no profit, and a rule against pitch fests 6:24 Year three: the event becomes a business and launches DigitalMarketer 7:54 Sponsors, production value, and no more selling from stage 12:02 Clarion Events comes calling with a global vision 14:58 The event was a product line, not a company: thin slicing the deal 17:01 Air rights and bundles of sticks: sell only what the buyer wants 19:53 Deal structure: 80 percent sold, cash plus an earn out, the goose and eggs, the put and call 24:45 Having your cake: programming control, free booth space, the only offer from stage 26:34 How it all went wrong: the pandemic, a multiple of zero, bought out for nothing 34:52 Why TNC failed: the business model changed hands Listen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ Follow Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ Everything else: https://msha.ke/rolandfrasier/ Follow Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeiss Visit: https://www.scalable.co
- 3 weeks ago48 min
How Equity Consulting Can 10X Business ROIs
In This Episode Of Business Lunch: We open our consulting for equity playbook right after wrapping a real $50,000 half day consult. They walk through the exact process step by step: getting the leadership team aligned on the problem to be solved, the 1 3 1 framework, the report of findings, and how to get buy in without losing the room. If you consult, this is a process you can run tomorrow. If you own a company, it works just as well as a self consult.Chapters:0:00 A real consult opens the playbook1:00 Consulting for equity and the half day consult model2:24 The client and the four times sales goal5:21 Step one is alignment on the problem to be solved6:25 Keep doing, stop doing, start doing10:22 Value drivers and the theory of constraints17:22 The 1 3 1 framework and the report of findings22:26 Send recommendations before the meeting24:52 Leads, conversion, and the ICP trap34:18 The awareness scale and where the ads were aimed38:36 Handling pushback without attacking the person44:15 Agree, disagree and commit, or recuseListen to Business Lunch:Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZFollow Roland Frasier:Instagram: https://www.instagram.com/rolandfrasier/LinkedIn: https://www.linkedin.com/in/rolandfrasier/TikTok: https://www.tiktok.com/@rolandfrasierFacebook: https://www.facebook.com/RolandFrasierPage/Everything else: https://msha.ke/rolandfrasier/Follow Ryan Deiss:Instagram: https://www.instagram.com/ryandeiss/LinkedIn: https://www.linkedin.com/in/ryandeiss/X: https://x.com/ryandeissVisit: https://www.scalable.coMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard
- Aug 20, 202621 min
Can You Build a Business for Both Cash Flow and a Big Exit?
In This Episode Of Business Lunch: We tackle a question every founder faces: do you build your business for cash flow now or for a big exit later, and can one company really do both? They dig into why bootstrapped owners have far more options than funded ones, how cash left sitting in a company quietly turns into bloat, and how to pay yourself regular distributions without hurting a future sale.Chapters:0:00 Cold open0:36 Welcome and where this question came from0:55 Can one business deliver both cash flow and a big exit1:57 The path VC funding locks you into3:45 Why bootstrapped owners have more flexibility9:19 How cash left in the company creates bloat11:35 The cash flow waterfall and budgeting for distributions12:34 How VC backing changes the exit itself14:06 Building reserves for refunds and emergencies16:20 Regular distributions or waiting for the big exit18:54 Wrap upListen to Business Lunch:Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZConnect with Roland Frasier:Instagram: https://www.instagram.com/rolandfrasier/LinkedIn: https://www.linkedin.com/in/rolandfrasier/TikTok: https://www.tiktok.com/@rolandfrasierFacebook: https://www.facebook.com/RolandFrasierPage/Everything else: https://msha.ke/rolandfrasier/Connect with Ryan Deiss:Instagram: https://www.instagram.com/ryandeiss/LinkedIn: https://www.linkedin.com/in/ryandeiss/X: https://x.com/ryandeissSite: https://www.scalable.co
- Jul 30, 202651 min
Why 75% of Founders Regret Selling (and How to Exit Without Losing Yourself)
In This Episode Of Business Lunch: A Hartford Financial study found that 75% of business owners regret selling their company. Roland Frasier and Ryan Deiss have both lived it, and they get personal about what the wire does not fix: the identity you give up with the business, the buyer promises that rarely survive the close, and why more than half of sellers wind up swooping back in. Then the way out: fulfillment continuity, the threads you build before the exit so you are not adrift after it.If you have exited a business, share in the comments what surprised you most about life on the other side.Chapters:0:00 The telescope and why founders exit unhappy1:57 The Hartford study: 75% of owners regret selling4:22 Roland's identity shift after leaving law6:02 Ryan on exiting Traffic and Conversion Summit9:10 What buyers promise vs the post exit reality13:52 Why due diligence pulls the two sides apart19:46 Business partnerships are marriages: extending grace23:45 The threads that save you from being adrift27:02 Fulfillment continuity: Roland's framework32:14 Find the part of the business that fulfills you40:47 Reallocating your time as seasons change48:20 The miserable rich person trap49:04 Fire and rehire yourself every yearListen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZRoland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ More: https://msha.ke/rolandfrasier/Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeissScalable: https://www.scalable.coMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard
- Jul 23, 202639 min
When to Let the Dumpster Fire Burn (and Why AI Is Breaking Hiring)
In This Episode of Business Lunch: Not every problem in your business is yours to fix. Roland Frasier and Ryan Deiss break down how to tell a seasonal slump from a fire you actually started, why the easy and obvious moves matter most when the numbers dip, and how AI written resumes are quietly breaking hiring for small businesses. Plus the internal recruiter role they think every growing company is about to need.Chapters:0:00 Welcome back from a 30 day vacation1:46 Why rest is actually productive work3:20 When do you let the dumpster fire burn?4:52 Internal vs external: what you can and cannot fix6:00 Control what you control: lead flow and double booking6:51 Do the easy and obvious things well15:07 Red vs yellow metrics on the scorecard20:46 Theory of constraints: which fire to fight first22:47 Why small businesses aren't hiring: the AI resume problem25:01 How to interview when AI writes every resume30:20 The pre interview email that filters out a third of applicants31:53 The rise of the internal recruiterListen to Business Lunch:Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZRoland Frasier:Instagram: https://www.instagram.com/rolandfrasier/LinkedIn: https://www.linkedin.com/in/rolandfrasier/TikTok: https://www.tiktok.com/@rolandfrasierFacebook: https://www.facebook.com/RolandFrasierPage/More: https://msha.ke/rolandfrasier/Ryan Deiss:Instagram: https://www.instagram.com/ryandeiss/LinkedIn: https://www.linkedin.com/in/ryandeiss/X: https://x.com/ryandeissScalable: https://www.scalable.coMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard
- Jul 16, 202643 min
SEO vs AEO: What Every Business Needs to Know
In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively.Chapters:00:00 Introduction and Episode Overview00:17 Challenges with Technology and Setup00:30 Introduction to ChatGPT Ads and Platform Insights00:58 SEO vs AEO: What's the Difference?01:26 Understanding Search Engine Optimization and Answer Engine Optimization02:02 Should You Invest in SEO Now?02:30 Clarifying SEO, GEO, and Generative Engine Optimization03:06 How Answer Engines Are Replacing Search Engines03:42 The Shift from Rankings to Recommendations04:15 Using Search Engines for Direct Source Verification04:56 The Changing Role of Search in Customer Awareness Levels05:36 Branded Search and Its Importance06:01 The Evolving Nature of Search Optimization06:19 Optimizing for Recommendations, Not Rankings07:15 Bidding Strategies on Competitors and Trademark Terms08:40 Cost-Effective Strategies for Competing in Answer Engines10:00 Practical Approach for Business Owners11:00 From Rankings to Recommendations: New Optimization Goals12:08 The Role of Evidence and Proof in AI Recommendations13:15 Creating Credibility and Authority for Search Engines14:06 Content Strategy for AEO Success15:29 Schema and Technical SEO for AI16:29 Building the Neural Network: Assets and Relationships17:32 Practical Steps to Optimize for AI and Answer Engines18:36 Focusing on Questions, Not Keywords19:10 Gathering Evidence to Prove Authority20:39 Distribution, Freshness, and Uniqueness in Content21:26 The Importance of Original and Contrarian Content22:29 Using the Skyscraper Strategy for AI Optimization23:46 Reverse Engineering Top Sources and Cited Content25:38 Prioritizing Strategies Based on Business Needs26:09 Shifting Budgets from SEO to AEO27:05 Content and Embedded Influencers for Organic Growth28:14 Paid Search and Branded Terms for Immediate Impact29:41 Balancing Organic and Paid Strategies33:02 The Role of Authority and Evidence in AI Rankings36:34 Starting with Paid Search and Organic Content37:49 The Future of Search and Business Strategy40:13 Encouragement to Experiment and Share Results42:22 Final Thoughts and Wrap-upConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube 👉 HereResources:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREEMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard
About Business Lunch
How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
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