Why Most Business Coaches Stay Stuck (And How Systems Fix It)

You don't need every answer to be a great coach — you need a system you trust. In this episode, BJ breaks down why randomness kills coaching businesses, using two unlikely teachers: his wife (algebra) and his mom (green bean casserole). Learn why systems beat advice every time, and how a predefined strategy turns "I'm not sure" into "here's exactly what we do next."