
Most coaches think their job is lead generation. It's not, it's leadership. In this episode, I break down the difference between a "weather vane" leader who shifts with every room they walk into, and a "compass" leader who stays fixed on what actually works: systems and processes.We talk about:→ Why chasing "lead gen" sets you up wrong from the start→ How to create light bulb moments that build real trust→ Saying the hard things with candor, the right way→ Why profit is the domino that knocks over every other domino→ The two questions that reveal what a business owner actually wantsIf you're coaching, or thinking about coaching, this one will shift how you show up in every conversation.Want to talk through what a done-with-you coaching system could look like for you? Head to businesscoachmastery.com to find a time to chat.
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