
In today's episode, Brock Johnson breaks down a daily system for growing on Instagram in about 15 minutes a day by using AI to handle everything except the filming. He starts with the reframe that anchors the whole approach — you're not an influencer, you're a business owner who posts content — and then walks through the mindset shift for what AI is actually for: multiplying the ideas already in your head rather than replacing you. Brock covers the trap of subscribing to endless new AI apps versus mastering a few tools deeply, and he lays out the prerequisites on both sides: the Instagram fundamentals (niche, optimized profile, 12 posts) and the AI stack he relies on (Claude, Poppy AI, and Metricool or another scheduler). From there Brock gets into the actual structure — a 15-minute daily skeleton prioritized around one Reel per day, responding, second posts, and stories — and reframe it as a weekly schedule of 105 minutes so you can batch record and stay efficient. He walks through his full Claude Cowork workflow for collecting inspiration, generating ideas in Poppy AI, organizing shot lists, editing with Remotion, and scheduling posts, plus how he uses Claude Code to build a custom app that pulls all your comments and messages into one place, sorts them, and drafts responses in your voice. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Ultimate Instagram Masterclass registration 👉 https://instaclubhub.com/ultimate-instagram-masterclass 🧐 Free Claude Prompts 👉https://stan.store/Brock11Johnson/p/claude-prompts--grow-on-instagram-in-15-minutes-p 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Use Claude To Grow Your Instagram On Autopilot Watch: https://youtu.be/KL4leZax7nw?si=lGdolNOB9E9FOTMv Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776572261 This New AI Tool Will Revolutionize How You Use Instagram Watch: https://youtu.be/KL4leZax7nw?si=lGdolNOB9E9FOTMv Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776104606 12 NEW Ways To Use Claude On Your Instagram In 2026 Watch: https://youtu.be/BEDQ84s3_u4?si=BIMLUisiljt_FNq8 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000775158042 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
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