How I'd Test a Community Idea Before Building a Membership

If I wanted to validate a new community idea, I wouldn't start with a membership. I'd start with a challenge, a sprint, or a beta cohort. In this episode, I'm breaking down why a time-bound experience is the smartest way to test whether people actually want to come together around your topic before you make the long-term promise a membership requires. I share a real client story: she's halfway through an eight week program and we've already decided to pivot it into a membership, complete with a founding member offer for her program participants. I also get into why "community for entrepreneurial moms" isn't specific enough anymore, what validation actually tells you about community design, and how to think about a 30 day experience even if your end goal is a full membership. If you're sitting on a community idea and don't know if it will work, this one's for you.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective