They Lost $1,000,000... Then Made $500,000 in ONE Month

From $750k Debt & A Sales Mutiny To $500k Profit In ONE Month! 🚀 How do you go from losing $1,000,000 and drowning in $750,000 of debt to generating $500,000 in net profit in a single month? In this episode, Lance sits down with Alec Martin, owner of I Am Roofing in Prattville, Alabama, and his stepdaughter Morgan, to break down one of the most spectacular business turnarounds in home services history. Alec gets incredibly transparent about the crushing weight of supplier debt, a marketing failure that cost him $500,000 in three months, and the shocking moment his entire sales team staged a mutiny right after partnering with LB Capital. Discover how they cut the dead weight, implemented the playbook, and scaled their business to a $20 Million pace. 🔑 What You’ll Learn In This Episode: The Debt Trap: How I Am Roofing got buried in $750k of debt by playing the "robbing Peter to pay Paul" insurance game—and how they transitioned to high-margin retail. The Sales Team Mutiny: Why having his entire sales team threaten to quit was actually the best thing that ever happened to Alec's business. The Power of the Playbook: How simply raising prices and executing a disciplined 12-step sales process yielded immediate results. From Payroll to Quadrupling Income: How Morgan went from managing collections to absolutely crushing it on the "rehash" sales team—making more money than she ever thought possible at 25. Handling Aggressive Creditors: The exact mindset and legal strategy Lance used to protect Alec and Brian from aggressive suppliers. 🎟️ Build It To Sell It Conference 2026 If you are a home service business owner who wants to stop owning a job and start owning a real business, you need to be in the right room. 📅 Date: December 7th – 9th 📍 Location: The Diplomat Hotel in Hollywood, Florida 👉 Get Your Tickets Here: go.buildittosellit.com/2026 Join over 1,100 contractors and learn real-world strategies from operators who have actually built and exited multi-million dollar companies. 🤝 Thank You To Our Sponsors: Service Titan: Our technology of choice for scaling, growing, and tracking home service operations. FinTurf: One of the most trusted financing platforms in home services. Thank you for making this episode possible! #RoofingBusiness #HomeServices #BusinessTurnaround #Entrepreneurship #SalesTraining #BuildItToSellIt #ScaleYourBusiness #ServiceTitan #FinTurf #BusinessGrowth #SalesStrategy