EP 213 - I Outgrew My Own Brand. Here's What I'm Building Next.

I'm rebranding. So today, I'm taking you behind the scenes on my thought process going into it.  I walk you through exactly how I'm thinking about this rebrand differently than any I've done before: designing for usage (not just aesthetics), building a brand that fits the future of the business rather than just this quarter, and balancing my identity as a founder and personal brand alongside the agency itself. Here's what I cover: Why our current brand can no longer take us where we're going & how to recognize that moment in your own business The difference between a brand refresh and a true rebrand  Designing for paid ads, organic content, and cold lead conversion  How I'm thinking about brand flexibility over brand guidelines in today's marketing landscape The emotional side of rebranding when something is already working and making money Why the rebrand announcement is never the beginning — the real work happens long before the reveal What it means to embody a new identity before the visuals are even done If you've been sitting on a rebrand, feeling like something needs to change but not sure where to start, this episode will help you understand that there's more depth to the process than you think — and that it's okay not to have all the answers yet.   Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.