EP 216 - How to Make Your Personal Story Actually Relevant to Your Marketing

Okay, so last week I talked about marketing to your client's problems and how that requires a unique POV. But I kept coming back to the vulnerability piece because I feel like it deserves its own conversation. Here's the thing:"just be vulnerable" has never really worked for me. And I don't think it works for a lot of us, especially if you're a service provider whose story doesn't obviously connect to your niche. Especially if you're an immigrant or a Women of Color who has spent years showing the cleaned-up, polished version because you thought the messy parts were a disadvantage. That was me. For a long time, I was tapping into an alter ego to feel safe in entrepreneurship. It helped me cross 7 figures, But it wasn't the full picture. In this episode I'm sharing the actual framework I personally use and share with my private coaching clients. What We Get Into: The reason vulnerability feels cringe or performative (it's not you, it's the framework you're using). Circumstance / Identity — You've been where they are. Maybe not exactly, but close enough that they trust you get it more than anyone else would. Feeling — Even if they haven't lived your experience, they've felt what you felt. Loneliness, people-pleasing, boxing yourself in, not wanting to do the thing you were supposed to do. Aspiration — You want what they want. You know what it actually costs. Not the highlight reel version — the real cost. You don't have to share everything. You don't have to be vulnerable 24/7. And if you can't find the through line right now, don't force it. But most of the time, the block isn't that the through line doesn't exist, it's your thoughts about whether you're allowed to use it.   CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.